Feel as good as you look!
How can brands stand out in a vibrant, fast-changing, color cosmetics market? One way is to add benefits that go beyond transient fashions and add lasting value to products, thus promoting brand loyalty. Hybrid products that protect and care for the face instantly add value to color cosmetics. They help younger consumers achieve the natural-looking beauty they want and minimize the imperfections of more mature skin. Such products make the wearer feel good, as well as looking good – a vital factor in building the confidence and self-esteem that consumers expect from their make-up.1
Tone-up your color spectrum with hybrid solutions
Maybe you already offer a broad palette of colors for every skin tone – but are you meeting the needs of your Asian consumers for brightening ingredients, of Black women looking to add moisture, balance skin tone, or fade dark spots and of mature consumers for anti-aging benefits?
Let us help you
Consumer demand for hybrid make-up naturally increases the complexity of formulations, but backed by DSM’s decades of expertise in formulating Suncare, Skincare and Performance Ingredients, you can meet and exceed consumer expectations.
DSM offers a complete range of ingredients and concepts for make-up that lives up to the hybrid promise: blue-light and UV filters for photoprotection, skincare bioactives and vitamins for extra natural protection and care, and the gold star emulsifier AMPHISOL® and polymers from the TILAMAR® portfolio for enhanced product look and feel.
And for the ultimate in sensational comfort DSM offers a range of high-quality, scientifically and consumer tested sensory modifiers: the VALVANCE® range.
Sensory modifiers add a new dimension of wellbeing to hybrid color cosmetics.
VALVANCE® Touch 250 – the Color Booster
instantly boosts color vibrancy and gives a smooth, rolling touch.
VALVANCE® Touch 210 – the Nude Skin Enhancer
comfortably inhibits shine for a silky touch and lightweight feel
VALVANCE® Look 100 – the Natural Blur
enables natural coverage with a soft focus effect and soft feel
1 Mintel Report, October 2017