Ease the Stress with DSM’s Hair Care Formulation Concept
Stress is ubiquitous, especially in today’s urban environments, and the “cult of busyness” can feel overwhelming and impossible to avoid. When coping with stress, we sometimes add to it, like when we squeeze in a “relaxing” yoga class on a busy day…
But what if we could ease the stress by reducing the pressure? At DSM, we have developed hybrid hair care formulations that do just that- without compromising on each’s individual style.
Taking the stress out of hair care to help the consumer
Bad hair days can be a source of stress. Since hair is key to a person’s image, achieving the right style is crucial to the personal well-being. Tired, listless hair is never a good look, so promoting healthy looking hair is vital.
With the help of DSM’s new hair care trend concept, it is now easier than ever for busy consumers to care for their hair. Our holistic, hybrid products are excellent multitaskers, helping people face everyday challenges without compromising on their individuality. The formulations are specifically developed to help users create their desired look while taking the stress out of worrying about adding the right style and sufficient care for their hair.
Creating No-STRESS formulations that matter
Consumers aren’t the only ones wanting to relieve stress: We know that our customers constantly challenge themselves to invent products that amaze and delight. So our new holistic formulation concepts go the extra mile to take the stress out of hair product development.
Our hair-care portfolio includes polymers alongside UV filters, skin bioactives and vitamins. Its strength: Ingredients can be combined to create hybrid solutions that style, protect and provide care, so consumers get a product that fits in with their lifestyle.
Paving the way to stress-free hair care with DSM products
At DSM, we create formulations that meet consumers’ needs. Take Alp’Dry Shampoo, for example, a product that refreshes the hair on busy days and also saves water. Or our Texturizing Beach Spray, which imitates the effect of salt water for a natural, wavy look, protects against UV damage and provides all-round care. Finally, our Messy Matte Gum allows users to texturize, scrunch and define, but also strengthens, moisturizes and protects, leaving hair with a soft matte finish.
DSM’s unparalleled scientific expertise combined with up-to-the-minute consumer insights can help our customers quickly and efficiently formulate products in response to users’ needs. So while we can’t cure the global stress epidemic, together we can at least make hair care a positive, confidence-boosting experience for consumers. That’s one less thing to stress about.