Skin care ingredients for the over 30s

Anti-aging skin care – how and when to start?

All skin shows signs of aging over time, but what is the best way to protect against these signs and when do we need to start taking action? Recent consumer studies have found that brands could do much more to help older women understand their skin care needs and that although younger women also need to protect and repair their skin from damage there is a lack of education about appropriate personal care products. Many women between 35 and 44 are also unsure about whether they need to use anti-aging products.1

Understanding the signs... 

Anti-aging doesn't just mean preventing wrinkles – it also means having an even complexion and healthy skin tone. Our consumer research2 has found that visible signs of skin aging vary considerably from one part of the world to another. In the USA and Western Europe people tend to think first of wrinkles, whereas in China and the Asian region early signs of aging include, enlarged pores and duller, more uneven skin tone.

A generational gap

With a wealth of information and advice available via the internet, younger women are increasingly skincare savvy. They are keen to learn about skin types and for many, anti-aging starts early with preventive action focusing on moisturizing, skin smoothness and skin tone. At the same time however, younger women are not always aware that pollution and UV rays can accelerate premature aging and often don't realize until it's too late. In contrast, older women may be UV conscious but are less aware of skin type and tend to trust visual markers to tell them about their skin. They also need help understanding that there is more to aging skin than wrinkles and fine lines.3

Beyond wrinkles to radiant skin

At DSM we pride ourselves on conducting original consumer and market research so we can anticipate trends and create formulations and concepts consumers will love. In response to our findings on anti-aging, we developed for example  BEAUACTIVE® to correct the appearance of conspicuous pores and to visibly reduce age spots in skin after the age of 30. But there are many  more ingredients in our portfolio that match the unmet needs of these consumers. Discover inspirational personal care formulations that support the pro-ageing movement. 

1 Mintel Executive Summary: Women’s Facial Skincare. UK, June 2017
2 https://www.dsm.com/markets/personal-care/en_US/insights/our-consumer-research/beauty-research-china.html
3 Mintel Report: Natural and Organic Toiletries. UK, December 2017

Related Products

  • BEAUACTIVE®

    BEAUACTIVE®

    The natural skin care ingredient BEAUACTIVE® gives skin an improved appearance after the age of 30 due to a visible reduction of conspicuous facial pores and age spots.

  • Retinol CB 50

    Retinol CB 50

    Retinol CB 50 is a highly potent and multifunctional anti-ageing ingredient. Retinol CB 50 works across all major skin needs including anti-ageing, epidermal and skin tone.

  • SYN®-AKE

    SYN®-AKE

    SYN®-AKE is a small synthetic peptide active ingredient that helps reduce the appearance of wrinkles and laughter lines. It’s fast acting, long lasting and fully reversible.

  • Hyaluronic Acid HYA ACT

    Hyaluronic Acid HYA ACT

    This skin microbiome friendly new ingredient line, HYA-ACT™ includes highly efficient hyaluronic acid grades featuring different molecular weights that deliver the efficacy and beauty benefits customers want.

  • PARSOL® EHT

    PARSOL® EHT

    PARSOL® EHT is the UV filter ingredient can be used to achieve a high SPF at low concentrations, so it has an attractive eco-profile that makes it ideal for developing high Eco-class sun care formulations.

Related Formulations

Related Trend Articles

  • Diversity in personal care

    There has been a shift in attitude – younger generations celebrate diverse perceptions of the world. DSM embraces multicultural beauty, gender fluidity and new aging in cosmetics and personal care.

Newsletter