Understanding consumer trends help define new skin care topical solutions
The trend “Medical Beauty” pushes the limits
The changing face of the “medical beauty” market
In the age of Instagram and the selfie, interest in cosmetic procedures is booming1: in China for instance, the plastic surgery market is expected to double by 2019, becoming the 3rd biggest market in the world. And in the US, a survey has found that 31% of males polled in 2018 say they are ‘extremely likely’ to consider a cosmetic procedure’.2 Solutions for the eyelids and neck are increasingly in demand.3
The trend for “Medical Beauty” doesn’t have to mean surgery though, and consumers can choose from a wide range of minimally-invasive options, including botox, fillers and peels. Of the types of filler currently available, the most widely used is hyaluronic acid (HA). The American Society of Plastic Surgeons reports that 78% of dermal filler procedures in the USA use HA2. Moreover, because of their natural-looking and reversible results, HA fillers are now the fastest growing non-invasive cosmetic treatment in the US.3 HA is a very much in-vogue cosmetic ingredient too, with Google trend analytics from May 2018 reporting over 500,000 search results related to the term.4
The rise and rise of cosmeceuticals
Many consumers are looking for effective ways to firm facial skin and address wrinkles but find even ‘minimally invasive’ approaches too much. It’s not surprising therefore that the global market for cosmeceuticals is expected to almost double between 2017 and 2023.4 Topical formulations with Hyaluronic Acid or Retinol, high-concentration, pure form vitamins, and sheet masks are just some of the do-it-yourself, ‘non-invasive’ alternatives that are growing in popularity.
As the trend for Medical Beauty gains even more momentum and the demand for cosmeceuticals booms, there is a great opportunity for the Personal Care industry to offer applications that lift and volumize facial skin- from within. And DSM is at the ready: our long-established peptide SYN®-HYCAN significantly improves skin firmness across multiple facial areas by boosting the skin’s own natural hyaluronic acid levels. The benefits it can bring to all key facial zones make it an effective alternative to dermal fillers.
2 AAFPRS survey 2018; American Society of Plastic Surgeons 2018
3 ISAPS 2016; http://ofscenter.com/procedures/cosmetic-procedures
4 http://www.mintel.com/press-centre/beauty-and-personal-care/cosmeceuticals-see-emergence-in-china; https://www.mordorintelligence.com/industry-reports/global-cosmeceuticals-market-industry