DSM Resins and Functional Materials

From insights 2 innovations

Gain essential insights

For all paint manufacturers, innovation and product improvement are essential drivers of sustainable growth. Market insights can be critical to developing the right solution – and that’s exactly what we offer, leveraging big data, search behavior, and a wide variety of interviews with painters, consumers, architects and contractors. With this approach, we help you sharpen your strategic innovation and shape new marketing concepts.

Trends & Innovations

Throughout the decorative industry, demand is accelerating for sustainable, safe solutions that still deliver functionality, efficiency, and new sensory experiences. At the same time, regulatory standards are becoming stricter. We help you meet these demands.

Newest innovations

We live in a fast-changing world. With new technologies disrupting entire industries, the only way to lead is to change. We strive to be a catalyst for this change by providing solutions that enable you to innovate successfully.

Workshop i2i

Above all, we want to drive innovation in close collaboration with you. That’s why we hold customized ‘Insights 2 Innovations’ workshops. So, if you are curious how to translate insights into new innovations? Read more and sign up for our workshop today!

Curious to hear our segment marketer’s perspective?

Check out the blogs below to read more about their views on the decorative market.

Sustainability: Good for the planet, great for paint sales

Whether it's Uber ratings, Google reviews, or independent advocacy groups, it's clear that we are - more than ever - living in the age of consumer power.

Why paint customers need our support to live sustainably 

While most people will agree that our world needs to be more sustainable (what is the alternative anyway?), making it happen seems much more problematic.

Try one of our workshops!

Developing sustainable solutions that meet market needs is a collaborative process. That’s why we offer workshops on the innovation process, sustainability issues, and technical solutions. They’ll help you unlock new ideas, explore new possibilities, and sharpen your innovation strategy.

Sustainability dialogue

Technical expertise dialogue

Could we help you solve your coating challenge?

No matter what the application, substrate or technology, there’s a good chance our team can help you.

This site uses cookies to optimize your user experience.

Read more