DSM Resins and Functional Materials

i2i workshops

From insights to innovations

Market insights can be critical to developing the right paint solution. That’s why we conduct extensive interviews and leverage big data to retrieve end-user reviews and search behavior, helping you sharpen your strategic innovation. To help you turn these insights into new solutions, we hold customized ‘Insights 2 Innovations’ workshops. Want to know more how we can get from insights to innovations? Sign up now for our customized workshop.

Market trends & changes

Monitoring of decorative market trends and changes via market experts

Local key market insights

• 7.8 billion paint search queries
• 550,000+ end-user reviews
• 37,000+ interviews with consumers, painters, architects, and contractors

From insights 2 innovations

Technical expertise to help you turn your insights into next-level paint solutions

Curious to about the view of our segment marketer?

Click on one of the blogs below and read more about their view on the market.

Sustainability: Good for the planet, great for paint sales

Whether it's Uber ratings, Google reviews, or independent advocacy groups, it's clear that we are - more than ever - living in the age of consumer power.

Why paint customers need our support to live sustainably 

While most people will agree that our world needs to be more sustainable (what is the alternative anyway?), making it happen seems much more problematic.

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