Silver Fox 24h Volume Shampoo Formulation
Thanks to the unique polymer ingredient TILAMAR® Boost 150 there’s now an easy way for white hair becoming thinner with ageing to enjoy long lasting beautifully volumized hair without compromising on care!
Achieving the ultimate volume is one of THE top trends in hair care – and one of the TOP desired benefits by consumers. But, it’s one of the most complicated to achieve, especially together with care properties. We have asked consumers of our “DSM Consumer Insights Hub” how happy they are with their current volume products and if they deliver on their expectations. Here is what they say:
Based on 50 years of expertise in materials science, we have identified, out of 500 trials, a unique hyperbranched polymer to fill this gap: TILAMAR® Boost 150, offering both incredible volume and care properties with its unique mode of action. New conducted studies reveal long-lasting volume on different hair types for up to 24 hours.
Our latest study reveals that TILAMAR® Boost 150 gives this hair type up to a 22% volume increase for 24 hours- demonstrated by a newly performed instrumental hairdresser test…watch the video to get the fully study insights!
There’s no need to take sides when it comes to volumized hair. Our new hairdresser test confirms that adding 2% TILAMAR® Boost 150 to a market volume shampoo delivers a boost of volume in every area – front, back, top and both sides of the head – as compared to the shampoo without it.