Today’s conscious consumers are increasingly aware of the environmental and social impact of beauty products and are becoming ideological in their buying preferences. Especially biotechnology will gain importance over the coming years, driven by environmental concerns and limited natural resources. With the launch of the multifunctional personal care ingredient TILAMAR® PDO with NØØVISTA™ we combine naturality, sustainability, conscious beauty and high performance in only one product. It is the first made-in-Europe cosmetic grade of PDO, 100% bio-sourced from non-GMO and palm oil-free feedstocks, sourced from a brand new eco-designed facility contributing to local industrial redevelopment and diversification. TILAMAR® PDO with NØØVISTA™ is a high-quality microbiome-friendly, multifunctional natural ingredient designed to reduce formulation complexity by acting as a preservative booster, a skin humectant, sensory enhancer, solvent and actives carrier.