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DSM in Food, Beverages & Dietary Supplements

elaVida™​

Natural goodness from olives

elaVida™ is a superior olive polyphenol formulation with excellent handling characteristics and application performance in supplements, foods and beverages. 

elaVida™​ logo

elaVida™ comes with product concepts embedded in the DSM Health Benefit Solutions, and can help you differentiate your consumer products with antioxidant, heart health, joint health or energy benefits.
 

Olive polyphenols and the Mediterranean diet

The Mediterranean diet is associated with a number of health benefits. Olives are an important food of the Mediterranean diet, and olive oil is the principal source of fat. Consumers are well aware about olive oil as a healthy food. Evidence is accumulating that olive polyphenols contribute to a major part of the health benefit of olives and olive oil. The past few years, also fuelled by EFSA’s positive opinionabout the health benefit of olive oil polyphenols, saw increased market dynamics in new food product launches featuring olive polyphenols.

What do you think is easier to add to your product:

is a superior olive polyphenol preparation made from olive fruits

20 g of olive oil or 33 mg of elaVida™?
33 mg elaVida™ 15% provides the same amount of polyphenols as 20g of extra virgin olive oil.

 

elaVida™ KEY BENEFITS 

Olive polyphenols are the only non-vitamin/ non-mineral ingredient with a granted EU health claim for antioxidant function:

  • supported by a considerable body of evidence
  • complements the benefit of antioxidant vitamins and minerals to support the body‘s own antioxidant defense 

elaVida™ is a superior olive polyphenol preparation

  • made from olive fruits using a proprietary process
  • standardized for hydroxytyrosol content, the main and best researched phenolic antioxidant in extra virgin olive oil
  • with excellent performance in foods, beverages and supplements including tablets in terms of taste, colour, solubility, stability (below pH 5.3)

supported by own safety package and clinical data 

Antioxidant 
Hydroxytyrosol is among the most potent antioxidants from nature as measured in the ORAC assay. Moreover, it can activate the body’s own antioxidant defense by stimulating the glutathione system. Glutathione is a tripeptide which is an important antioxidant of our body.

Heart health
EFSA has recognized the body of evidence for olive polyphenols for protecting blood lipids (LDLs) against oxidation.
- LDL (low density lipoprotein) are transport vehicles for lipids in the blood. If oxidized, LDLs (oxLDLs) are taken up by macrophages (scavenger cells) in our blood vessel walls that turn the macrophages into foam cells. Foam cells are the precursors of atherosclerotic plaques. Thus oxLDLs play a key role in the initiation of atherosclerosis. 

Joint health 
Preclinical and clinical data support that Mediterranean diet and olive polyphenols help lower the expression of inflammatory markers, also if tested in a joint health context. Comparison of the anti-inflammatory effect of various olive polyphenol preparations shows that hydroxytyrosol is by far the main contributor.

Energy 
Recently, DSM found that olive polyphenols also benefit mitochondrial function, hence supporting cellular energy metabolism.
The mode of action by which olive polyphenols support mitochondrial function is impaired in metabolic syndrome, leading to mitochondrial dysfunction. Metabolic syndrome can eventually progress to diabetes and heart disease. 

Brighter and more even skin tone
When exposed to sun, pollution and toxins, the skin needs more antioxidant defense to keep oxidative stress at bay and to control the production of melanin. Melanin levels in skin are responsible for darker skin tone and also for age spots. Glutathione (GSH) is a powerful antioxidant present in the body which dials down the skin’s dark pigment (melanin) naturally. GSH formation is controlled by Nrf2, the master regulator for the body’s own antioxidant defense system. elaVida™ provides one of the most effective antioxidants from nature, olive polyphenols (hydroxytyrosol, HT), the essence of olive fruits, which by activating Nrf2 stimulates the production of body’s own glutathione, helps reduce skin pigmentation and enables a brighter, more even skin tone…naturally.

European Union
Generic health claim authorised by the Regulation 432/2012
Wording: “Olive oil polyphenols contribute to the protection of blood lipids from oxidative stress.”
Flexibility of wording acceptable as long as the scientific meaning remains the same.

Conditions of use:
For olive oil which contains at least 5 mg of hydroxytyrosol and its derivatives (e.g. oleuropein complex and tyrosol) per 20 g olive oil.
The consumer should be informed that the beneficial effect is reached for a daily intake of 20 g  olive  oil.

Outside the European Union
Additional consumer claims featuring antioxidant, energy, heart and joint health benefits are allowable. Depending on the local regulatory requirements and interpretation, claim wording might be modified.