Developing purpose-led, health-focused products for your customers
Supporting your commitments to sustainability
Pioneering innovations that enable you to lead the way
Power Brands are premium brands from DSM's portfolio that are uniquely positioned to power your business and empower you on your mission - whether it's sustainability, innovation or health benefits.
life’s® portfolio, made up of life’s®OMEGA and life’sDHA® is at the forefront of what makes a Power Brand.
It takes more than just an ingredient to be successful; it takes a partner with the right expertise to see you succeed. Learn how life's® portfolio is backed by six robust differentiating qualities that give you more than an ingredient; it gives you an end-to-end purpose-led partner.
Power Brands allow you to reach your sustainability goals by delivering the highest quality standards and the best health outcomes, creating brighter lives for all.
They demonstrate commitment to sustainability through initiatives within the circular economy, driving towards fulfilling the UN’s Sustainable Development Goals.
Power Brands are built on industry-leading innovation that will differentiate you from the competition. From sourcing to manufacturing processes, to formulations and formats, our R&D teams continually push the development of our products and brands, advancing and even revolutionizing the categories in which you play.
Not only do we deliver long-term value to your consumers by boosting your brands with targeted health benefits, our innovations have the potential to address global health issues so that you can improve public health worldwide.
Each of our Power Brands are backed by robust health benefit messages that resonate with health-conscious consumers. These messages are rooted in science and consumer insights, helping you launch products that deeply connect with consumers both now and in the future, giving you an ongoing edge in the marketplace.
The benefits that come with our Power Brands are championed by our internal experts, who are widely respected in their fields and drive credibility and share of voice within industrial and academic settings.
They also foster relationships with external KOLs who can advise and advocate on your behalf, from market segment leaders to academics.
Each Power Brand also generates active communities of end-user consumer influencers and advocates, which further amplify reach and credibility for your business.
Power Brands have elevated expert services to support you along the entire product development cycle – from helping to identify your product needs to customising solutions and providing superior levels of expertise.
We deliver services such as innovation and R&D, insights and marketing, scientific services and regulatory support, creating an end-to-end experience that helps you succeed in the marketplace, appeal to consumers and drive product sales. Our expert services help with scaling up product development and uncovering pitfalls before they happen, saving you time and money.
All of our Power Brands have trade licence agreements that you can leverage, including consumer-facing logos that can be used on product packaging and marketing collateral, providing differentiation as well as driving trust and transparency.
Our life’s® portfolio is 100 percent algal-based, fermented and sustainable, delivering essential nutrition to undernourished populations around the world, with multiple health applications.
ampli-D® is a next generation solution clinically proven to raise the body’s vitamin D levels three to five times faster and more effectively than ordinary vitamin D – restoring levels in days and weeks instead of months.