Boston, USA; Seoul, Korea | 12 October, 2022
Hologram Sciences, a consumer-facing personalized nutrition company, and Maeil Health Nutrition (267980:KOSDAQ), a leader in functional nutrition, are joining forces in a strategic partnership to deliver personalized nutrition solutions to the Korean market. Hologram Sciences is backed by Royal DSM, a global science-based company in nutrition, health and sustainable living, with a market cap of EUR 20.5 billion. Maeil Health Nutrition (MHN) will expand its offerings via a license with Hologram Sciences for holistic immunity brand, d.velopTM, to address top-of-mind consumer health concerns such as achieving peak immune system health through optimal vitamin D levels and healthy lifestyle behaviors.
The first launch from the partnership will be a personalized vitamin D concept under MHN’s nutrition brand, Selex. This will be powered by Hologram Science’s d.veloTM holistic immunity platform, including easy and convenient at-home testing kits, supplementation delivery, and a digital service incorporating one-to-one coaching and actionable insights on nutrition and lifestyle.
The MHN-Hologram Sciences partnership realizes Hologram Science’s core model of building innovative, scientifically sound, tech-enabled, diagnostic-driven, market-ready brands that can be adapted to individual market needs. In this instance, Hologram Sciences will provide the underlying product, technology, data, and digital expertise for MHN to utilize under local language and regulations. d.velopTM leverages a state-of-the-art ingredient, ampli-D® calcifediol from DSM, and will be offered in a range of supplement formats. DSM’s Korea and Asia Pacific teams will support the collaboration through registration of ampli-D® in Korea, formulation and supply of the d.velopTM products, as well as line extensions comprising other differentiated ingredients from DSM.
Under the agreement, MHN will also gain access to Hologram Sciences’ other brands in the Korean market, including its recently launched brand Phenology,TM a menopause-focused women’s health solution, in addition to a new brand in development focused on healthy aging solutions.
Ian Brady, CEO of Hologram Sciences, said “We are delighted to be entering this landmark licensing partnership with MHN, our first in Asia. With their outstanding track record and leading position in functional nutrition, MHN is a perfect fit to bring our personalized health and wellness solutions to consumers in Korea.”
Mr. Kim, CEO of Maeil Health Nutrition said, “Personalized health and wellness is a critically important trend in our market as is the increasing need for holistic digital solutions, and we are excited to be partnering with Hologram Sciences, a true pioneer in the personalized nutrition field. Our parent company has an excellent track record in building the presence of global premium food brands such as Ferrero, Arla Foods, and Blue Diamond Growers in Korea. Therefore we also look forward to bringing on Hologram Sciences as our health and nutrition partner backed up by its personalized nutrition partner.”
Eunji Jung, Representative Director of DSM Korea said, “We are very excited to be supporting MHN and Hologram Sciences with our nutritional product and regulatory expertise to ensure seamless introduction of personalized nutrition solutions into the local market.”
About Hologram Sciences, Inc.
Hologram Sciences is a consumer-facing health tech company that helps people get healthier through innovative personalized nutrition solutions. Backed by DSM, Hologram Sciences brings together the latest evidence-based supplementation, pioneering technology, and habit-building techniques to create holistic, truly customized offerings that drive deep and lasting consumer relationships. Hologram Sciences is passionate about helping people overcome obstacles to feel better every day; grounded in transparency, proven clinical science, and committed to creating products and an organization that are fully inclusive and equitable. More information can be found at www.hologramsciences.com
About Maeil Health Nutrition
Maeil Health Nutrition is a 100% subsidiary of Maeil Dairies Co., Ltd. and specializes in life-cycle targeted nutritional design backed up by scientific evidence, leveraging the intensive 50-year dairy and nutrition R&D know-how of the group. It has been the pioneer and leader of the adult nutrition, protein market in Korea, and is expanding into various health functional foods, with the goal of targeted personalized nutrition.
For further questions and information about Hologram Sciences’ partnership models, please contact James Bauly (Chief Development Officer, Hologram Sciences) at inquiries@hologramsciences.com.
