NEW WHITEPAPER: Unlocking immune health innovation with the latest vitamin D science

By:  Talking Nutrition Editors


  • Since the outbreak of the COVID-19 pandemic, scientific research on how vitamin D supports immune health has evolved rapidly.
  • dsm-firmenich’s new whitepaper, titled ‘Nutritional solutions to optimize immunity’, explores the latest science on vitamin D and immunity, consumers’ top immune health concerns and the potential of calcifediol in rapidly unlocking the benefits of the ‘sunshine vitamin’.
  • Read on to find out more about the whitepaper and how dietary supplement brands can transform new vitamin D research into purpose-led products that support immunity with consumers at the heart.

Discover new opportunities for immunity-supporting innovation in the dietary supplement market.

Consumers are increasingly immune health-conscious

COVID-19 has undoubtedly transformed consumer attitudes to health and immunity.  From the regular use of face masks to increased hand washing and sanitizing regimes, more consumers are taking a preventative approach to protect themselves against infections.1 In fact, over 60% of consumers are concerned about their immune health and 65% of consumers are becoming more immunity conscious as a result of the pandemic.2 With these insights in mind, the global market for products that support immunity is expected to grow significantly, surpassing $17 billion by 2025.3 This has created considerable opportunities for innovation in the nutrition industry, especially for dietary supplement manufacturers.

Supporting immunity with vitamin D

As most innovators in the industry will be aware, a combination of balanced nutrition as well as regular exercise and sufficient sleep have all been linked to supporting optimal immune health.4,5,6

With the bank of vitamin D research growing rapidly since the COVID-19 pandemic, our new whitepaper breaks down the latest science on the role of vitamin D in supporting immune function, as well as the potential of calcifediol in unlocking the benefits of the ‘sunshine vitamin’ for immunity more rapidly. As immunity is now a key health priority for consumers, this new science offers a unique opportunity for dietary supplement manufacturers to develop purpose-led solutions that help optimize vitamin D intake and support immune health for populations across the world.

Your end-to-end partner for innovation

Creating immune health products with purpose takes more than just ingredients, it takes a partner. At dsm-firmenich, we combine science-backed expertise and deep consumer insights with knowledge of trends, market opportunities and applications to help you deliver immunity-focused products that address consumers’ health priorities. From R&D to marketing and regulatory services, we provide end-to-end support at every stage of product development, including through customized premixes and market-ready solutions to help you get to market faster. Together, we can do amazing things for immunity with vitamin D.

Discover innovative vitamin D and immune health concepts.


  • Optimize your immunity
  • ampli-D
  • Quali-D
  • Dietary Supplements
  • Article

Published on

17 June 2022


2 min read

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  1. dsm-firmenich. The Immunity Report, 2021.
  2. Ibid.
  3. Global Immunity Boosting Products Market, by type, by distribution channel, by region, competition, forecast and opportunities, 2050. TechSci Research, [report], 2020.
  4. Calder et al. Optimal nutritional status for a well-functioning immune system is an important factor to protect against viral infections. Nutrients, vol. 12, pg. 1181, 2020
  5. Berger et al. Strengthening the immunity of the Swiss population with micronutrients: A narrative review and call for action. Clinical Nutrition ESPEN, vol. 43, pg. 39–48, 2021.
  6. Calder et al. Micronutrients to support vaccine immunogenicity and efficacy. Vaccines, vol. 10, no. 4, pg. 568, 2022.

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