By: Talking Nutrition Editors
Discover new opportunities for immunity-supporting innovation in the dietary supplement market.
COVID-19 has undoubtedly transformed consumer attitudes to health and immunity. From the regular use of face masks to increased hand washing and sanitizing regimes, more consumers are taking a preventative approach to protect themselves against infections.1 In fact, over 60% of consumers are concerned about their immune health and 65% of consumers are becoming more immunity conscious as a result of the pandemic.2 With these insights in mind, the global market for products that support immunity is expected to grow significantly, surpassing $17 billion by 2025.3 This has created considerable opportunities for innovation in the nutrition industry, especially for dietary supplement manufacturers.
As most innovators in the industry will be aware, a combination of balanced nutrition as well as regular exercise and sufficient sleep have all been linked to supporting optimal immune health.4,5,6
With the bank of vitamin D research growing rapidly since the COVID-19 pandemic, our new whitepaper breaks down the latest science on the role of vitamin D in supporting immune function, as well as the potential of calcifediol in unlocking the benefits of the ‘sunshine vitamin’ for immunity more rapidly. As immunity is now a key health priority for consumers, this new science offers a unique opportunity for dietary supplement manufacturers to develop purpose-led solutions that help optimize vitamin D intake and support immune health for populations across the world.
Creating immune health products with purpose takes more than just ingredients, it takes a partner. At DSM, we combine science-backed expertise and deep consumer insights with knowledge of trends, market opportunities and applications to help you deliver immunity-focused products that address consumers’ health priorities. From R&D to marketing and regulatory services, we provide end-to-end support at every stage of product development, including through customized premixes and market-ready solutions to help you get to market faster. Together, we can do amazing things for immunity with vitamin D.
Discover innovative vitamin D and immune health concepts.