여성의 영양 관리에 있어 정말 중요한 것은 무엇일까요?

By: Talking Nutrition Editors

Summary

Attitudes vary dramatically worldwide:

  • In-depth DSM research explored the ‘health needs’ of more than 5,000 women, in 11 countries, who were trying to conceive, pregnant or nursing.
  • Its findings showed women’s requirements are not the same in every country – and change as individuals move through the motherhood journey.
  • The study highlights the importance of targeted nutritional solutions, tailored to women’s different levels of understanding, health concerns and preferences.

A question of priorities

Every woman wants to ‘do her best’ for her child, from the moment she decides she would like to be a mother and throughout the subsequent years. But what does ‘doing your best’ look like? DSM recently conducted an extensive online study to understand the concerns women have when it comes to parenthood. While there were some similarities globally, more often than not, priorities switched from country to country.

Overall, adequate sleep was the top health concern, and unsurprisingly, good nutrition was not far behind. The study found high use of supplements, indicating that women understand the benefits of consuming these alongside a healthy diet. However, while 98 percent of expectant and nursing mothers take food supplements in China, uptake isn’t as high in countries like Germany and Spain. Traditional capsules and tablets remain the preferred delivery vehicle at the moment, but there is an appetite to experiment with other, more innovative product formats as well.

Changing times

As well as highlighting women’s needs and motivations within each country, the study unveiled changing priorities at each stage of motherhood – from preconception, through pregnancy and into nursing. Responses highlighted the importance of preconception education in some markets, and the role of healthcare professionals in guiding supplement choices. The survey suggests Chinese women may be more open than other nationalities to using supplements throughout pregnancy. Throughout nursing, women generally understand that their own nutrition directly impacts their baby’s health. Supplement intake during this stage of motherhood is relatively low, however, indicating that there are openings in the market for supplements that address the unique concerns of nursing mothers.

 

“Brands must continuously analyze changing consumer preferences and behaviors to identify windows of opportunity to bring science-backed nutritional solutions to the market.”

Published on

15 October 2018

태그

  • 여성 필수 영양소
  • 영·유아기
  • 건강 기능 식품
  • 건강 및 영양
  • 기사
  • 마케팅

공유

4 min read

Developing the supplements of tomorrow

DSM’s study provides exclusive insights into attitudes surrounding maternal nutrition. Our new whitepaper contains some of its highlights, which point toward exciting new product development opportunities on both a local and a global level.

DSM은 고품질 원료 뿐 아니라 다양한 혁신적인 솔루션을 제공합니다. 

DSM의 다음 파트너가 되어보세요. 아래 선택사항을 통해 귀사에게 적합한  솔루션을 찾아볼 수 있습니다. 

I'd like to explore...

위 선택사항에 해당하지 않는다면, 옆 버튼을 활용해  DSM에 연락해 주세요.

바로가기

건강 혜택 솔루션

DSM은 소비자의 건강 및 영양에 대한 니즈를 충족할 수 있는 솔루션을 제공합니다. 

과학 서비스

DSM은 혁신적이고 과학적인 서비스를 제공합니다. 

DSM 소개

DSM의 목표는 전 세계인을 위해 더 밝은 삶을 만드는 것입니다.

Talking 뉴트리션

Talking 뉴트리션에서 영양 및 건강 정보, 새로운 DSM 소식을 확인할 수 있습니다. 

고객사용 포탈

DSM의 다음 파트너가 되어, 고객사용 포탈(B2B Portal)을 통해 편리하게 샘플 및 견적 요청 등의 서비스를 이용해보세요.