By: Talking Nutrition Editors
Download the second volume of DSM’s Immunity Report to discover the latest trends driving immune health innovation and find out how you can deliver immunity products consumers love.
Today’s consumers are more invested than ever in their day-to-day health and wellbeing, particularly following the COVID-19 pandemic. Between April 2021 and April 2022, 27% of global vitamin and mineral supplement launches had an immune health claim, up from less than 20% five years ago.1 To help dietary supplement brands deliver immunity solutions tailored to consumers’ lifestyle and health needs, DSM recently launched the second volume of its Immunity Report.
Combining consumer insights, emerging science and market expertise, the report reveals six key trends to help brands deliver convenient, effective dietary supplement products that support immunity and are aligned to consumer preferences. The trends covered in the report include self-empowerment, holistic immunity, vitamin D, health from the gut, personalization and innovative formats. Within each of these trends, we highlight a range of opportunities to inspire immunity innovation, helping dietary supplement brands to stay ahead of the curve in an ever-evolving market.
Immunity Report volume two reinforces DSM’s position as an end-to-end partner, helping customers to create products packed with purpose that always puts consumers at the heart of everything.
With consumers taking increasing ownership of their immune health, delivering solutions that fit their lifestyles takes more than just products. It takes a partner. When you partner with DSM, you’ll benefit from science-backed research helping you stay one step ahead – along with proprietary insights, a dynamic innovation pipeline and access to expert services and third-party partnerships.
Our end-to-end support allows our customers to reach consumers with products they care about, such as those related to immunity. Together, we can innovate dynamic purpose-led solutions that address today’s most important health ambitions.
Connect with one of our immunity experts to discover how we can help you deliver dietary supplement products packed with purpose.
13 September 2022
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