DSM’s unique VITALITY survey: How do healthcare professionals perceive value-added medicines with vitamin APIs?

By: DSM Pharma Solutions Editors

Healthcare professionals (HCP) behaviors, attitudes and perceptions are a critical aspect of the patient care value chain. Through the VITALITY survey, DSM recently sought to discover the role of value-added medicines from a healthcare provider perspective across various specialties, namely general practitioners (GPs), cardiologists and endocrinologists/diabetologists. 

The VITALITY survey, the first of its kind, explored current HCP attitudes, awareness and prescribing habits of drug/vitamin combinations, in addition to their willingness to prescribe various candidates for value-added medicines containing vitamins. In total, over 1,000 HCPs were surveyed across the US, Germany, France, Egypt and China.   

Overall, 80% of physicians report currently prescribing vitamins together with other medicines, with 89% indicating interest in the prospect of fixed dose combination therapies with drug plus vitamin API. The significant majority of physicians identified antidiabetic drugs + cobalamin (vitamin B12) as the most clinically meaningful combination, with cardiologists also noting tocopherol (vitamin E) + statins as a critical combination, followed by PPI inhibitors + cobalamin + ascorbic acid (vitamin C). 

While the evidence base supporting the use of drug/vitamin API combinations continues to grow, barriers remain. Across all surveyed specialties, additional clinical efficacy data was identified as the primary source of requested product information for future products. 

Overall, 72% of GPs indicated they would prescribe value-added combination therapies due to the perceived positive impact on patients’ quality-of-life. Ease of administration (i.e. the ability to combine drugs and vitamins into a single oral tablet) represented a key area of consideration across HCP specialties when evaluating potential future therapies. In fact, 82% of HCPs noted a willingness to prescribe combination value-added products, once available. This identifies the unmet needs of the current market and reinforces both the commercial and patient-oriented opportunities, moving forward.   

Published on

02 September 2020

Share

7 min read

Sign up for our newsletter

Stay up-to-date on the latest science, events and market trends

Download our Pharma Solutions Catalogue

Quick Links

Webshop

Request samples, place orders and view product documentation

Catalogue

Download the latest copy of our Solutions Catalogue

Contact Us

We’re more than a partner. We’re a competitive edge.

Whitepapers

The latest in vitamin and lipid research and industry developments

Webinars

Academic studies and the latest science in educational modules

Videos

Videos exploring the growing role of vitamin APIs and lipid API intermediates

This website does not constitute a recommendation or guidance for decisions concerning the purchase, use or application of products and does not relieve the user of the product of the obligation to undertake its own suitability, performance, quality testing or country specific regulatory approvals.  DSM Nutritional Products AG and its affiliated companies (hereinafter “DSM”) makes no representations or warranties, either express or implied, of merchantability, fitness for a particular purpose or of any other nature with respect to information or the products to which the information refers.  All trademarks, product names, symbols and graphics appearing on this website are the property of DSM.

Read more