By:  Talking Nutrition Editors

Beauty starts from within.

The global beauty industry continues to grow and it’s not only topical products that are in high demand. A stroll down the beauty aisle of any retail store reveals that beauty is more than skin deep, as consumers increasingly adopt skingestibles for their beautification routine. With the concept of healthy aging a top priority, fortified foods, beverages and supplements designed to help keep skin looking and feeling its best will continue to grow in demand and market size. According to a recent market research report from Coherent Market Insights, the global nutricosmetics market will surpass US$ 12.55 billion by 2026. That's a compound annual growth rate of 11.65%.

And while a majority of the demographic in this market is women who desire the effects of anti-aging, more and more beauty-oriented products targeted at men have entered the marketplace in recent years. According to the Mintel Global Food and Drink Trends 2019 Report, the trend of healthy aging also spans multiple generations, presenting opportunities for food and drink manufacturers to take inspiration
from the beauty industry and create products that help people look and feel young. The crossover between food and beauty is already well underway. Products such as beauty gummies, containing aloe vera and coenzyme Q10, and enhanced drinking yogurts for skin health, containing collagen and vitamin C, have already launched in Europe and Asia

Considering the various lifestyles and tastes of different consumer segments, product development can get quite innovative – drinkable shots, beverage blast caps, teas, functional foods and more. Nearly anything that can intrigue consumers and makes sense for their daily regime is fair game. Because skin health is closely tied to diet, and a balanced diet containing all necessary vitamins and nutrients is often difficult to achieve, products with vitamin premixes may play an important role in helping to maintain skin health. While many foods found in normal diets contain essential nutrients, they may also lack some of the in-demand and bioavailable ingredients that may have positive effects on skin health – such as vitamin A, vitamin D, omega-3 fatty acids, lycopene and more. 

There are a number of applications available for delivering nutricosmetic ingredients, but the best option for consumers and manufacturers, alike, is fortified foods, beverages and dietary supplements formulated for skin, hair and nail health. DSM's Customized Premix Solutions can combine two, ten or even dozens of functional ingredients in a single nutrient premix, sourcing from more than 1,400 ingredients, including non-GMO, organic and more. We can help you differentiate your products, seize new market opportunities and streamline your product development process. Visit Premix Solutions to get started.