Lustrous Clump-free Mascara formulation
This clump-free mascara is formulated with vitamin B5, VALVANCE® Touch 250 and skin bioactive Phytantriol for dramatically long lashes.
66% of consumers judge important to have an immediate effect on the appearance of their skin (DSM survey conducted with 468 consumers). Cosmetics have to deliver instant effects and strong benefits to consumers while offering pleasant textures and maximized comfort. The visual and sensory modifier cosmetic ingredient VALVANCE® Touch 250 is the color booster within the VALVANCE® portfolio. It provides vibrant color and smooth rolling touch.
VALVANCE® Touch 250 outperforms the benchmark in more vibrant colour, increased gloss, even pigment distribution and sharper contour.