Cosmetic ingredients tailored to men's need

Male grooming’ has expanded in recent years since it has been more acceptable for men to openly use and discuss cosmetic products and tools to help them look their best.

At a recent blogging event discussing male grooming, bloggers and industry insiders predicted that male grooming will continue to grow in the next few years as men discover new trends and fashions and diversify their style. We’ve witnessed the rise of ‘Mo-vember’ which encouraged men to grow facial hair to raise money for charity, and this spark experiments with different looks.

The rise of trends such as the ‘lumber-sexual’ bearded look has seen the re-introduction of beard oils and products to help tame the beard and keep it in beautiful condition and well groomed. Products are now starting to not only help men look good, but contribute to beauty care routines that help make them feel great!

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    The natural moisturizing skincare ingredient PENTAVITIN® provides powerful hydration to all facial areas, visualized by new facial skin hydration color mapping technology.

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    SYN®-AKE is a small synthetic peptide active ingredient that helps reduce the appearance of wrinkles and laughter lines. It’s fast acting, long lasting and fully reversible.

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