Press Release

DSM reveals the power of younger-looking skin with Retinol GS50 - the gold standard in the fight against skin aging

Kaiseraugst, CH, 15 Oct 2013 10:15 CEST

DSM Personal Care is proud to announce the launch of Retinol GS50, one of the most potent actives in the personal care industry. As the longest-standing producer of vitamins in the world we have drawn on our vast knowledge of skin biology, our passion for beauty and our in-depth understanding of people’s skincare aspirations to extend our anti-aging portfolio with vitamin A. 

Retinol has long been known and appreciated as one of the most effective skincare actives around. Discovered more than 80 years ago, it has proved a trusty ally in the fight against the visible signs of aging.

Skin aging, especially photo-aging, expresses itself in multiple ways, including fine lines and wrinkles, loss of elasticity and smoothness, and uneven skin tone or mottled pigmentation. In today’s world of perfection, a radiant, healthy appearance with skin that is even, firm and wrinkle-free is considered a prerequisite for success and a brighter future. Retinol helps people everywhere, regardless of their age, gender or ethnicity, look more beautiful for longer and that is why it has been named the gold standard in skin aging.

Retinol’s uniqueness lies in its targeted mechanism of action. Proven in a number of scientific studies to work on several relevant genes in the skin, it delivers multiple skin benefits as early as four weeks after commencing use. Retinol is active in the dermis and epidermis, boosting collagen production in the skin, stimulating keratinocyte proliferation and thickening the epidermis, and inhibiting tyrosinase activity. The effects of retinol on skin appearance are really impressive. It visibly improves the appearance of fine lines and wrinkles; increases skin firmness, tonicity and smoothness; and evens out dark spots and age spots. 

Madina Sautova, Global Marketing Manager Skin Care at DSM Personal Care, comments: “Skin aging has always been one of the most important focus areas of DSM Personal Care. Many years ago DSM’s studies on vitamin A led the way to its greater acceptance in the cosmetic industry. Now we are once again demonstrating our commitment to bringing to the market transformational beauty care ingredients that enhance the way the skin looks and feels.”

For more information

Charlotte Frederiksen

DSM Nutritional Products
+41 61 815 8354