Understanding the fast-growing halal personal care beauty market

When it comes to cosmetic ingredients, many Muslim women and men are looking for products that respect their faith – both in their effects and in how they are made.

The concept of halal in the context of beauty

Women who wear a hijab often need targeted scalp care and hair volumizing products.¹ For men, beard oils and skin balms are popular.² 
But, to comply with Islamic practice, personal care products that address these issues must be halal.

Halal isn’t just about food and drink, it covers all matters of day-to-day living and is an attitude of doing something good for human beings. Halal-certification reassures Muslim consumers that the products they use are natural, pure and hygienically manufactured, and animal-cruelty free.

A growing opportunity

The halal beauty market is on the rise. In 2013, Muslim people spent $46 billion on cosmetics. By 2019 that figure is expected to increase to $73 billion – making up over 8.2% of global expenditure. Of this, a significant share will go to the halal segment.³

DSM – ready to help you meet the rising demand for halal certified personal care ingredients

As part of our commitment to inclusion and transparency, the majority of DSM’s personal care ingredient portfolio is now certified as halal, as is our corresponding manufacturing facility. So you and your customers can be reassured that every aspect of our production process conforms to halal standards of purity and integrity.

Our growing portfolio of halal-certified ingredients

Halal products are often natural, with a focus on herbal/botanical and food ingredients. DSM’s portfolio of fully traceable halal ingredients includes a full range of skin actives, vitamins, UV-filters and performance ingredients for a variety of personal care applications. This certification offers new opportunities for brands that strive for more inclusion in their products and transparency on the ingredients and their origin.
The following may be of particular interest for brands seeking to upgrade their offering to the halal market in Asia:

• PENTAVITIN® provides an instant, visible improvement to skin appearance and lasting, 72-hour deep hydration.
• STIMU-TEX® AS is a natural ingredient that provides a liberating feeling of ultimate skin comfort by significantly reducing itching and reddening. 
• PEPHA® AGE stimulates the skin’s own defense against UV and blue light while also improving overall skin appearance. 
• ALP®-SEBUM, part of DSM’s certified organic ALPAFLOR® range and a bioactive produced from a rare Alpine plant, is known for its outstanding sebum production and pore size reduction properties.

_{¹ Mintel BPC
² Mintel Trends
³ https://www.businessoffashion.com/articles/intelligence/can-halal-cosmetics-outgrow-their-nich}