People today are generally aware of the importance of sun protection. However, men, in particular, often overlook the scalp, which can be very prone to sunburn. DSM Men's Scalp Protection SPF 30 is an innovative concept that provides targeted scalp protection without compromising the chosen hairstyle.
Men express their personality through their hairstyle, a fact reflected in the growing global market for male hair care and grooming products. Young men, especially, are increasingly aware of what their appearance and style says about them. Styling is therefore an important part of their daily routine.
Trends for 2015 in men’s hair styling show that a clean side parting is currently considered important, while many hairstyles include areas of very short hair, both of which leave the scalp exposed.
Overall, awareness of the need for sun protection is increasing around the world. However, in respect of daily sun care the focus is generally on the face, with people paying more attention to their nose than their crown. The challenge now is to raise awareness among men of the threat to their scalp posed by the sun.
DSM Men’s Scalp Protection SPF 30 is an innovative concept that provides targeted scalp protection without compromising the chosen hairstyle.
The uniqueness of this concept find its origin in the combination of a light, low-viscous emulsion with good spread ability and a special packaging. A tube with an applicator allows the user to apply the product sparingly and precisely to the scalp, the hairline or the area of the parting. This duo will support men in keeping their hair style with the maximum protection and the hair can be styled as usual!