Press Release

The SEEN / UNSEEN worlds of beauty diversity

From age, to ethnicity to gender, the way consumers view the world and themselves as individuals is becoming more fluid*. Visit booth G60 to find out how DSM is both embracing the visible side of beauty diversity and exploring the role that invisible differences, such as the skin’s microbiome, play in individual personal care regimes.

EPIBIOME™ BEAUTY: A new level of skin well-being

EPIBIOME BEAUTY™ is built on the belief that a strong epidermal barrier and balanced skin microbiome are both needed to restore, strengthen and preserve healthy skin. It aims to develop a clear, scientifically proven link between changes in the composition of the skin microbiome and changes in physical skin conditions and also to identify a link with the effects of specific ingredients. At this year’s in-cosmetics, DSM will present the results of a new study designed to deepen understanding of the complex relationship between normal, dry and oily skin, barrier function, and the skin microbiome. It will also show how three actives in its current portfolio play a role in skin’s healthy appearance by working with skin microbiota.

Pump up the volume with TILAMAR^® Boost 150!

Volume is one of the top desired benefits in haircare but, it’s one of the most complicated to achieve, especially together with care properties. Based on 50 years of expertise in materials science, DSM has identified a unique hyper-branched polymer to fill this gap. TILAMAR^® Boost 150, offers both incredible volume and care properties. Visit booth G60 to find out more about the invisible transformation properties of this polymer and its supporting test data for visible volume.

Discover a mineral fusion with PARSOL^® ZX!

Mineral UV-filters such as Zinc or Titanium Oxide are marketed today as Natural Sunscreens – a key consumer desire.  At this year’s in-cosmetics, DSM will unveil PARSOL^® ZX, a Zinc Oxide grade suitable for a wide range of products. Using DSM’s expertise in formulations we will showcase solutions that could change your mind about all-mineral sun products.

Stimulate skin’s own defense against blue light with PEPHA^®-AGE

Two years ago, DSM’s scientists began investigating the link between blue light and potential harm to skin. At this year’s show DSM will present outstanding new in vivo data that proves how PEPHA^®-AGE reduces blue light-induced skin hyper-pigmentation to achieve an even skin tone; boosts skin’s own defense, protects against skin damage caused by blue light, and minimizes the visible appearance of ageing skin.

Don’t miss out on DSM’s other activities at in-cosmetics:

• Give you make-up a boost with our TOP 3 hybrid formulations at DSM’s Make-Up Bar
• Meet DSM live on stage in the Formulation Lab “Pump up the volume with TILAMAR® Boost 150 in a sulfate-free shampoo mousse” (13.30-14.30 on 3 April)
• Experience new sensations in sun protection at the Sensory Bar
• Discover the value of farm-to-face beauty and alpine bioactives in the Sustainability Corner (11.00-11.30 on 3 April)
• Finally, join the team at DSM’s Happy Hour on Tuesday, 2 April and Wednesday, 3 April from 16.00 to 18.00 for music, drinks, food, fun and the famous tombola.

_{*Fear Of Missing Out (FOMO) study, produced by Beautycon Media https://fomo.beautycon.com/}