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Consumers are increasingly looking for foods and beverages that have clear, short lists of recognizable ingredients, which they perceive to be healthier. Making this happen isn’t an easy job - but our label-friendly solutions offer you a viable alternative to undesirable ingredients.
A recent IFIC study showed that a majority of US consumers would perceive a product with a shorter ingredients list as healthier than a product with a longer one - despite having the exact same nutrition facts panel1.
The ‘clean label’ trend presents a complex technical challenge when it comes to creating the right recipe for healthy, sustainable products with great taste and texture. Our science-based solutions can make your products suitable for natural, organic, and non-GMO or VLOG claims - all supported by our experts who work with you to achieve great taste, texture and health in your products while also appealing to consumers who read the labels.
1International Food Information Council, IFIC Food & Health Survey, 2020
Our experts are always available to help.
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Consumers want lactose-free fresh dairy with the right taste and texture, and no undesirable ingredients. We’ll help you achieve it, regardless of the product’s positioning – from ordinary to organic labelled products. This includes local regulatory support and technical support - to ensure everything works smoothly in the production process.
Meeting consumer demand for adventurous flavor in savory meals and snacks is a challenge - especially without losing the appeal of simple, home-cooked food. But we have the solutions to make it happen - like our MaxaGourmet™ range, based on kitchen cupboard ingredients that consumers know and love.
It’s often said that we ‘eat with our eyes’. So, if you’re looking to produce vibrant colors for food and beverages from bright yellow to warm-orange…look no further than our carotenoid-based coloration solutions. These natural phytonutrients are found in various plants, algae, and bacteria - and offer a wealth of benefits.
