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DSM in Food, Beverages & Dietary Supplements

Sugar reduction is the new normal: Rethinking sugar labeling strategies  


Sugar content in the food we eat has become big news, and it’s having an impact on public opinion. We dove into consumer opinions and behavior when it comes to reducing sugar.

Sugar anxiety on the rise

47% of people are more concerned about their sugar consumption than they were 3 years ago.

More people checking the label

More than 50% of consumers are checking the label of the foods they buy for sugar content.

Demand for choices increasing

Two-thirds of respondents believe food producers should offer more reduced-sugar options.

Get the consumer's perspective on sugar in food: