ROVIMIX® ß-Carotene


β-Carotene – more than just a pretty color

β-Carotene is best known as the orange-red pigment found in carrots. But the truth is, it’s much more than just a pretty color! With over 50 years of experience, we’ve learned to use it to improve animal performance.

Looking for more information?

Our experts are always available to help.

If you are an existing customer, please go directly to our Customer Portal.

β-Carotene is an essential nutrient for all farmed stock. As it is only found in plants and cannot be synthesized by livestock, animals’ requirements of this nutrient must be fulfilled by their diet.

The natural β-carotene content of forages in animal diets varies, and supplementation is the proven way to make sure that diets consistently supply sufficient β-carotene.


Dairy profits are increased if fertility is improved.

Improving fertility helps increase dairy profits because:

  • Shorter calving intervals mean higher milk yields and more calf sales
  • Replacement costs are lower, as more cows get back in calf
  • Semen, labor and veterinary costs are reduced
  • Cows complete lactations in better condition


ROVIMIX β-Carotene increases reproductive performance.

Several factors contribute to low fertility, but poor ovarian function is the root cause of many of these. It is here that ROVIMIX® β-Carotene makes a big difference.

β-Carotene is found in high concentrations in the ovary and plays a direct role in ovarian function. Cows with low β-carotene levels therefore tend to have poor fertility and stand to benefit from supplementation.

Diets based on corn silage and cereal grains contain particularly low levels of β-carotene. It is especially helpful to supplement these with ROVIMIX® β-Carotene, which:

  • Increases ovulation rates and heat expression
  • Raises progesterone levels, which in turn reduces embryo mortality rates
  • Improves embryo quality

The result is stronger heat behavior and improved reproductive efficiency. Pregnancy rates have been shown to increase from 11% to 22%, with calving intervals reduced by up to 30 days.

Cows whose diets are supplemented with ROVIMIX® β-Carotene also have increased production of fat-corrected milk.

ROVIMIX® ß-Carotene, which is widely used in ruminant diets, is formulated to provide:

  • High stability in mineral and specialty feeds
  • High bioavailability
  • Optimum particle size with low dust
  • Improved performance and higher profits

Beta-carotene is critical to pet nutrition.

Beta-carotene is an important source of vitamin A, converted into vitamin A as required. The additional health-promoting effects of beta-carotene include antioxidant functionality supporting cells, tissues, and organs from free-radical damage and as a contributor to the robustness of the pet's immune system.

Related Publications

Related Downloads


Looking for more
Product Information?