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When it comes to cosmetic ingredients, many Muslim women and men are looking for products that respect their faith – both in their effects and in how they are made.
Women who wear a hijab often need targeted scalp care and hair volumizing products.1 For men, beard oils and skin balms are popular.2
But, to comply with Islamic practice, personal care products that address these issues must be halal.
Halal isn’t just about food and drink, it covers all matters of day-to-day living and is an attitude of doing something good for human beings. Halal-certification reassures Muslim consumers that the products they use are natural, pure and hygienically manufactured, and animal-cruelty free.
The halal beauty market is on the rise. In 2013, Muslim people spent $46 billion on cosmetics. By 2019 that figure is expected to increase to $73 billion – making up over 8.2% of global expenditure. Of this, a significant share will go to the halal segment.3
As part of our commitment to inclusion and transparency, the majority of DSM’s personal care ingredient portfolio is now certified as halal, as is our corresponding manufacturing facility. So you and your customers can be reassured that every aspect of our production process conforms to halal standards of purity and integrity.
Halal products are often natural, with a focus on herbal/botanical and food ingredients. DSM’s portfolio of fully traceable halal ingredients includes a full range of skin actives, vitamins, UV-filters and performance ingredients for a variety of personal care applications. This certification offers new opportunities for brands that strive for more inclusion in their products and transparency on the ingredients and their origin.
The following may be of particular interest for brands seeking to upgrade their offering to the halal market in Asia:
1 Mintel BPC
2 Mintel Trends
There has been a shift in attitude – younger generations celebrate diverse perceptions of the world. DSM embraces multicultural beauty, gender fluidity and new aging in cosmetics and personal care.
Consumers are more likely to trust a product if packaging explains the ingredients. Our novel formulation concept features the personal care ingredients with clear information on their role, origin and quality.