Press Release

DSM is “Revealing the Power of Beauty” through all your senses at in-cosmetics 2014

Kaiseraugst, CH, 01 Apr 2014 10:15 CEST

At the in-cosmetics event in Hamburg on 1-3 April 2014, DSM further demonstrates its commitment to “Revealing the true Power of Beauty” – the heart of its new identity launched last year for the Personal Care market. Driven by a strong belief that beauty enriches people’s lives, DSM is proud to present a range of transformational beauty care ingredients and concepts through the sensorial world of beauty and invites all visitors to experience a genuine moment of sensation in its uniquely designed sensorial cocoons at the booth.

Building on DSM's dedication to a holistic beauty experience, where appearance and sensation are both equally important, DSM is pleased to announce the global launch of VALVANCE®, the new breakthrough range of sensory and visual modifiers. VALVANCE is DSM’s answer to the call by consumers and customers for pleasant textures and strongly perceived effects. The only sensory line with cross-segmental roots, it has been developed with DSM’s customary expertise and passionate interest in all aspects of skin and sun care. With the newly developed “Bright Eye” and “Shine Control & Pore Minimizer” concepts featuring VALVANCE®, customers not only get strong immediate results but the assurance of a fully substantiated consumer benefit.

Sensorial elegance of the formulations is also the focus in Sun Care. DSM presents the next level of its Ultimate UV Protection platform, turning day care with UV protection and beach sunscreens into desirable formulations optimizing both performance and sensory characteristics. In line with recent consumer findings, DSM’s experienced sensory panel supports formulators navigating their way through ingredient combinations to achieve the desired Ultimate UV Protection and sensorial objectives, with PARSOL® UV filters, the AMPHISOL® K emulsifier and skin care actives. Not only does the panel help with closing the protection gap, it also enables marketers to choose between different sensorial characteristics and positioning options to fully meet consumer requirements.

When it comes to long-term beauty transformations and skin aging, senescence has recently been very much in the spotlight. As a key factor in natural cellular aging, senescence can also be key to new approaches to preventive anti-aging. Extended DSM research into senescence culminated in REGU®-SCENCE, an active carefully isolated and purified from Asparagus officinalis ‘Grolim’, the pearl of Navarra. With its unique mechanism of action, this asparagus variety offers a solution to the naturally occurring cellular aging process by stimulating skin’s own autophagy capabilities, thus helping to delay signs of cellular aging by decades. Extended in-vivo studies have confirmed the efficacy of REGU®-SCENCE in improving the appearance of two major signs of aging in the skin: collagen loss and dermis thinning. Visitors can learn more about REGU®-SCENCE at the Innovation Seminar on 2 April.

In Hair Care, authenticity and pragmatism have become the key trends, determining strong interest in functional, pure and high-quality hair products. PHYTANTRIOL delivers on the key benefits that drive the hair care market today and answers future lifestyle trends. Its unique properties make it a time-tested active for hair that repairs, enhances and protects, from root to tip.

Jörg Richter, Senior Director Global Marketing & Innovation Personal Care at DSM, comments: “Once again, at this leading business platform for personal care ingredients, we are very proud to demonstrate to our customers our passion and creativity in crafting transformational beauty care ingredients and concepts that truly change the way people look and feel about themselves.”

For more information

Charlotte Frederiksen

DSM Nutritional Products
+41 61 815 8354