A healthy approach to beauty and personal care

The Healthy Beauty trend – from traditional skin care approaches to cutting edge skin science

Being in control of our well-being and appearance doesn’t have to stop with a healthy lifestyle. Good nutrition and exercise are important of course, but high-efficacy, topical skin care products, and medical beauty procedures also offer an opportunity to explore new boundaries to achieve the looks we desire. At DSM, we have taken an in-depth look at the growing enthusiasm for medical beauty, and the products currently serving this trend, to make sure we offer customers the best skin care ingredients for non-invasive solutions.

Microbiome Beauty: In the light of new scientific discoveries, skin bacteria are no longer viewed as something we need to remove if we want beautiful looking skin. Some consumers are therefore seeking for ways to balance their skin microbiome naturally, with prebiotic, postbiotic and fermented ingredients. 

Medical Beauty: For some consumers, taking control of their physical development is about more than just a healthy lifestyle. These people are exploring new limits to achieve the looks they desire and taking action to improve their appearance with procedures such as plastic surgery and fillers. Other consumers want optimum results but without the knife or needles. These people are especially drawn to high-efficacy, premium products that draw on the latest scientific discoveries in cosmetics and medicine.

Ancient Wisdom: Digitization and increasing travel and migration are exposing more and more people to other cultures and traditions.  Consumers interested in a holistic or natural approach to beauty can be especially drawn to ancient wisdom and are seeking out personal care products inspired by oriental medicine and traditional remedies. 

Preventive Beauty: Digitally-savvy consumers, keen to seek out information for themselves and to track their own health, have started to focus on preventing potential issues. These people could be looking for products that protect against premature skin ageing, or stressors such as UV, blue light and pollution.

However, the trend for Healthy Beauty is expressed, DSM has ingredients and formulations to help consumers care for, protect and achieve the looks they want – in the way they want. 

Understanding consumer trends help define new skin care topical solutions

The trend “Medical Beauty” pushes the limit

Being in control of our well-being and appearance doesn’t have to stop with a healthy lifestyle. Good nutrition and exercise are important of course, but high efficacy skin topical products, as well as medical beauty procedures also offer an opportunity to explore new boundaries to achieve the looks we desire. At DSM, we looked into the trends on entire range of solutions, in order to learn and then propose the right skin care ingredient for non-invasive skin care products.

The changing face of the “medical beauty” market  

In the age of Instagram and the selfie, interest in cosmetic procedures is booming1: in China for instance, the plastic surgery market is expected to double by 2019, becoming the 3rd biggest market in the world. And in the US, a survey has found that 31% of males polled in 2018 say they are ‘extremely likely’ to consider a cosmetic procedure’.Solutions for the eyelids and neck are increasingly in demand.3

The trend for “Medical Beauty” doesn’t have to mean surgery though, and consumers can choose from a wide range of minimally-invasive options, fillers and peels. Of the types of filler currently available, the most widely used is hyaluronic acid (HA). The American Society of Plastic Surgeons reports that 78% of dermal filler procedures in the USA use HA2. Moreover, because of their natural-looking and reversible results, HA fillers are now the fastest growing non-invasive cosmetic treatment in the US.3 HA is a very much in-vogue cosmetic ingredient too, with Google trend analytics from May 2018 reporting over 500,000 search results related to the term.4

The rise and rise of cosmeceuticals

Many consumers are looking for effective ways to firm facial skin and address wrinkles but find even ‘minimally invasive’ approaches too much. It’s not surprising therefore that the global market for cosmeceuticals is expected to almost double between 2017 and 2023.4  Topical formulations with Hyaluronic Acid or Retinol, high-concentration, pure form vitamins, and sheet masks are just some of the do-it-yourself, ‘non-invasive’ alternatives that are growing in popularity. 

As the trend for Medical Beauty gains even more momentum and the demand for cosmeceuticals booms, there is a great opportunity for the Personal Care industry to offer applications that lift and volumize facial skin- from within. And DSM is at the ready: our long-established peptide SYN®-HYCAN significantly improves skin firmness across multiple facial areas by boosting the skin’s own natural hyaluronic acid levels. The benefits it can bring to all key facial zones make it aneffective alternative to dermal fillers.

1 https://www.aafprs.org/media/stats_polls/m_stats.html 
2 AAFPRS survey 2018; American Society of Plastic Surgeons 2018
3 ISAPS 2016; http://ofscenter.com/procedures/cosmetic-procedures 
4 http://www.mintel.com/press-centre/beauty-and-personal-care/cosmeceuticals-see-emergence-in-china; https://www.mordorintelligence.com/industry-reports/global-cosmeceuticals-market-industry

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