A mindful approach to beauty and personal care

Beauty care for a moment of calm in a busy world

Trying to keep up with the ever-increasing pace and pressures of modern life can be physically, mentally and emotionally draining. In urban areas, the tempo can be particularly relentless and with 55% of the world’s population now living in cities1 it’s no surprise that many consumers are looking for ways to take a step back and to pay attention to their holistic well-being. The concept and practice of mindfulness has moved from alternative to mainstream, so how can beauty and personal care ingredients help consumers live in the moment?

There is evidence that the very act of doing something to nurture the skin can be beneficial, because it involves taking a little bit of time for ourselves. When people are busy though they also want to feel confident that every moment they take to unwind and relax is time well spent.

The appeal of Mindful Beauty

DSM’s latest research has found that the Mindful Beauty trend can be articulated in two types of trend expressions:

  • Experiencing Beauty: In our time-scarce society, experiences have become the new luxury.  So some consumers are using their personal care routines for a moment of enjoyment and escape.  For these people, it’s all about pleasant-to-use textures, a multi-sensory treat, and the ritual involved in applying products.

  • Inner Balance: With many people multi-tasking their way through life, it’s easy to feel out of control, creating “lifestyle stress”, i.e. emotional stress experienced as a result of our hectic lifestyle. This stress has a negative physical impact on our body and skin, and consumers seek products and solutions to counter this impact, to soothe and to re-energize. More>

Holistic needs call for holistic solutions. This is why DSM offers a line-up of ready-to-use formulations for consumers who want to put ‘mindful and inner balance’ at the centre of their beauty regime.

1. http://www.urbanet.info/world-urban-population/

The quest for inner balance in beauty and personal care

Beauty care as a way to inner calm

Modern lifestyles, especially in hectic urban areas can feel like nothing but pressure. Conflicting demands on our time, constant distraction from digital devices, and concerns about global issues such as pollution can all create a feeling of being out of control. In a quest to reconnect with themselves and restore their inner balance, many consumers are looking for beauty products that give them a sense of ‘time out’.

The Inner Balance beauty trend

Consumers interested in this expression of Mindful Beauty may be keen to achieve a feeling of inner calm, to improve their sleep, to detox , or to reset and recharge their batteries. When it comes to skin care, make-up, sun care and hair care consumers looking for inner balance are likely to appreciate relaxing scents and ingredients, and products that  help soothe or re-energize.

SKIN:YOGA - Reaching beauty from within

The benefits of Yoga as a relaxation technique are well known. Scientific evidence also suggests it can reduce levels of the ‘stress hormone’ cortisol1.

Taking inspiration from the practice of Yoga and its impact on beauty and wellbeing, DSM has developed a complete line-up of ready-to-use skin care formulations to help re-establish inner balance.

Our SKIN:YOGA serums, creams, mousses and masks can help ease stress, balance skin cortisol levels, decrease muscle contractions and regulate endorphins in the skin, leaving it looking beautiful, relaxed and happy. Designed to reverse the negative impact of modern urban lifestyles, SKIN:YOGA can help skin recover from emotional stress and protect it from today’s high-tech, ‘always-on’ lifestyle.

1. https://www.yogajournal.com/health/beginner-s-bliss

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