

PENTAVITIN®
NUEVO DATO The natural moisturizing skincare ingredient PENTAVITIN® provides powerful hydration to all facial areas, visualized by new facial skin hydration color mapping technology.
Digital technology makes it easier than ever to research and access information, so people want to understand much more about what’s in their products, and how and why ingredients work. At the same time, broader environmental, health, and societal concerns are playing a growing role in decision making. So from cruelty-free and vegan, to sustainably sourced and organic beauty ingredients , people also look for brands that align with their values.
Last year, DSM identified two key trends that reflect this phenomenon:
As we move into the 2020s, we can expect to see aspects of both these trends merge in the quest for Conscious Beauty Care. People will still want high-quality cosmetics products that work, but increasingly, they want to feel good about the choices they make as well as their looks.
Choosing wisely in a complex world
Few things in life are as straightforward as they may first seem though. For example, natural ingredients may appear more environmentally friendly, but when resources are limited, are they always the most sustainable option, or should we think about alternatives such as biotechnology? Similarly, could synthetic peptides be a more credible answer to the growing demand for vegan beauty products?
Exploring questions like these involves challenging current perspectives, and in our world of instant information, contradictory advice and even information overload it isn’t always easy to know who to trust. That’s why at DSM, we believe in empowering customers and consumers to make smart choices. One way we do this is by sharing our expertise and insights and by providing transparent information about our beauty and personal care ingredients. Another is by educating, informing and facilitating discussion in order to encourage new ways of thinking.
We are also committed to developing meaningful solutions to the complex questions we face as an industry and have already embarked on this path through:
Consumers are becoming both more knowledgeable and conscientious about the products they purchase. Still wanting high-quality cosmetics, while feeling they’re making good and ethical choices. To address this need for high-performance, bio-based alternatives to petrochemical solutions, DSM Personal Care & Aroma will be soon introduce TILAMAR® PDO with NØØVISTA™. It is the first made-in-Europe cosmetic grade of 1.3-propanediol, 100% bio-sourced from non-GMO and palm oil-free feedstocks. TILAMAR® PDO with NØØVISTA™ is multifunctional ingredient with proven performance as a solvent, preservative booster, humectant and sensory enhancer suitable for all cosmetic applications.
Long lasting volume is one of the most desired benefits – yet one of the most complicated to achieve on Caucasian and Asian hair, especially together with care properties. To fill this gap, new studies on the innovative hyperbranched polymer TILAMAR® Boost 150 reveal proven benefits on different hair types. They prove long-lasting volume boost for up to 24 hours with an extra touch of care.
We all love that natural sun-kissed glow that we get from a summer holiday, but our everyday busy lives can leave skin looking dull and tired. With SYN-GLOW® you get the healthy, youthful, fresh-from-holiday look…all year round! SYN-GLOW® is the unique pentapeptide that partners with skin to reveal its natural sun-kissed tone, from within. Clinical test proved that SYN-GLOW® promotes visible healthy glow in just 5 days (+90% vs control, high significance) and long lasting result (up to 2.5 weeks proven visibility, highly significantly better than control). On top, 100% of volunteers noticed skin fresher and more revitalized.
Consumers love the idea of mineral UV-filters, but are often left feeling disappointed with the thick, oily texture and white residue they can leave on their skin. DSM has combined its unrivalled sensory knowledge with the UV-filter ingredient PARSOL® ZX Zinc Oxide grade to create an exciting new formulation that deliver a fantastic sensory experience in an mineral-only chassis. Our Mineral Fusion Shaka formulation is based on PARSOL® ZX and PARSOL® TX, it is a light fluid for an optimized sensory experience, also featuring VALVANCE® Touch 210 for a soft finish and the vitamin skin care ingredient Panthenol for skin hydration.
Our mothers offer a window into our future. Over time we realize… we’re more alike than we thought! and we are proud to be like them. Every smile and every frown we exchange in life leaves its mark on both our faces, from expression lines into mimic wrinkles. New DSM data show that SYN®-AKE is the pro-aging solution suitable for mothers and daughters. It helps skin to relax from within for smoother complexion and visibly reduces deep wrinkles by -20% in just 4 weeks. When used earlier in time, it helps delaying wrinkles’ progression, with age-freezing effects.
Facial skin hydration color mapping technology, to demonstrate product efficacy in a tangible way to consumers. We believe that single point measurements cannot describe the complexity of facial skin hydration properly. We therefore developed a tool that enables us to visualize the hydration of facial skin. Hydration levels are measured at 30 different pre-defined points on the face, and a specific algorithm is then used to translate them into detailed facial color maps. This particular mapping technology draws attention to skin areas with special hydration needs and thus helps meet consumer demands for effective hydration.
Our Farm to Face program, developed to provide reassurance that our ALPAFLOR® range of beauty ingredients have been produced sustainably and in line with the highest ethical principles. Listen to one of our farmers to get more insights about his passion to grow the plants and his hopes and expectations for the future.
Our EPIBIOME BEAUTY™ approach , where we have taken a unique opportunity to combine two complimentary approaches: Our MICROBIOME RESEARCH, which is deeply embedded in DSM’s innovation culture and CORNEOCARE™, DSM’s approach to achieving the ultimate skin appearance and sensation by building a strong epidermal barrier. By combining these two expertises we are focusing on the interplay between the skin barrier and microbiome, to explore new ways to preserve, reinforce, and restore healthy looking skin at its root. And, our educational blog, the Secret Life of Skin, created to serve as a resource for learning, sharing and developing understanding about the skin microbiome and its market potential.
Sunscreen formulation and regulatory support to respond to changes in legislation and address environmental concerns. And, through our "Safer Under the Sun" program DSM is working with customers to raise awareness of the risks of skin cancer and to encourage consumers to use sun protection regularly.
DSM’s Conscious Beauty Concept Store has now open its door virtually. It features many of our best-known ingredients, new playful textures to inspire you as well a market-relevant and ready-to-use formulation line ups across our range of range of skin bioactives ingredients, sensory modifiers, polymer ingredients and UV-filters.
Why do we call it "Virtual Conscious Beauty Concept Store"? Because we would like you to think differently and choose wisely in this complex world. You’ll see how our effective, transparent and sustainable beauty care solutions, showcased in the store, cut through the complexity of today’s cosmetics world – from insights and trends, to personal care ingredients and concepts.
Everything you find in this store is 100% trend-based and it is backed by findings from our well established Consumer Insights Hub.
Click on the line-up of your choice and get all background information such as an insight about a dedicated consumer profile and a full formulation line up suggestion – ready for you to use! Enjoy shopping!
She has multi-cultural roots. She is proud of her unique, multicultural look. She enjoys traveling to discover new places and sees it as a perfect way to mingle with other perspectives and embrace fresh insights. She loved it when Rihanna launched Fenty Beauty and underlined its philosophy that everyone should feel included: “beauty for everyone, for women of all shades, personalities, attitudes and races”.
Powered by the polymer ingredient TILAMAR® Boost 150, this hair care range offers amazing performance on all types of hair. With volume boosting technology for immediate and long lasting results combined with innovative active ingredients and vitamin actives that care for your scalp. Have it all with big hair.
Good Beauty in an era of “fake news”, one response to a growing sense of mistrust is to look for more authentic and socially-responsible ways of consuming. This trend is all about transparency, and ethical, natural and minimalistic personal care ingredients and products with consumers valuing “feel-good” and “guilt-free” items over luxury and status items. Consumers want high-quality, they want to understand much more about what’s in their products, and how and why ingredients work, but increasingly, they want to feel good about the choices they make too. Whether that means vegan, sustainably sourced or organic beauty ingredients, finding brands that match with their values is important to many people. One example is Anne!
Anne feels everyday again surprised about the pureness and beauty nature has to offer. She enjoys finding beauty in those things that are imperfect or damaged by the passing of time. She is educated and inquisitive. She is concerned about the effect of human development on the world around us and looks therefore carefully to the ethical and sustainable value of the products she buys.
This playful formulation range is powered by TILAMAR® PDO with NØØVISTA™, the first made-in-Europe cosmetic grade of PDO, 100% bio-sourced from non-GMO and palm oil-free feedstocks. This multifunctional ingredient boosts your favorite personal care ingredients. It is sustainably produced and totally traceable leaving you feeling great inside and out.
55% of the world’s population now live in urban areas where the pace and pressures of modern life can be relentless. In response, many consumers use their beauty routines as a way to take some “me time” as this become more precious . As a result, consumers want products that deliver instant results in real time. Feeling the benefits immediately also encourages people to use a product more frequently. As confirmed by Evi!
Evi has always been interested in the more spiritual aspects of life. Especially in this phase of her life as a working mother, finding balance and mental downtime is very important for her. She believes lifestyle, including stress, has the biggest impact on the skin. She meditates every morning and does yoga once a week. She is very interested in folklore, local traditions & beliefs and loves to visit ‘places with a soul’.
This superfood inspired range, features high concentration of Vit-C for energizing skin and leaving it fresh and revived, all day long. Powerful anti-oxidant, Vit C fights photoaging, preventing hyperpigmentation, for brighter complexion. The Intense C Glow Boost Serum is enriched with VALVANCE® Touch 210, for a matt finish and a velvet dry touch.
Consumers are beginning to value “feel-good”, “guilt-free” and products they can trust over luxury and status items. Long-established values and traditions are also coming back in vogue. The urban living cuts more and more people off from the great outdoors, consumers are looking for other ways to connect with nature. One way they can do this is by using organic and natural beauty products, made without artificial ingredients, additives or processing- such as Anne!
Anne feels everyday again surprised about the pureness and beauty nature has to offer. She enjoys finding beauty in those things that are imperfect or damaged by the passing of time. She is educated and inquisitive. She is concerned about the effect of human development on the world around us and looks therefore carefully to the ethical and sustainable value of the products she buys.
Purifying and Mattified: this beauty routine reduces shine, rebalances the facial microbiome and purifies the skin. The skin is perfectly clean, the pores are less visible, leaving a mattified even skin complexion. Ideally built to combat acne prone-skin and to soothe the skin especially while wearing mask. The natural formulation made with more than 99% naturally derived ingredients is compliant with Cosmos Natural standards.
Consumer focus on health and wellness is inspiring a burgeoning trend in beauty care with innovative, on-the-go personal care product formats. Consumers spend more of their life ‘on-the-go’ due to increasing levels of commuting and out-of-home entertainment. Therefore, time in our busy world has become more precious and consumers want products that deliver instant results in real time. Feeling the benefits immediately also encourages people to use a product more frequently. Lara might tell you more!
Never a dull moment with Lara: she enjoys living life to the fullest! She is mixing a full-time career with taking care of her family and still never misses an opportunity to catch up with her friends. She loves going away for a weekend on a city trip, either with her family or her friends . For her, life is too short: she lives in the moment and lives it with intensity
Powered by the moisture-magnet PENTAVITIN®, this range gently cleanses skin and supports its natural protective barrier, for immediate and long-lasting comfort even with frequent showering. Taking skin from dry to normal only one hour after showering- from head to toe.
Knowledge is power! Digitally-savvy consumers, like Helen, keen to seek out information for themselves and to track their own health, have started to focus on preventing potential issues. Armed with more information, many consumers like Helen are taking this preventive approach to skincare by seeking out beauty products that can protect their skin against premature ageing or damage from stressors such as UV light, blue light and pollution.
She knows everything about the effects of lifestyle on her health and pays attention to what she eats and does. She is very sporty, swims several times per week and tries to take the stairs as much as possible. She is addicted to her Fitbit and has once a while a ‘juice day’ to detox. She likes the idea of natural products, but feels they are not always sufficiently effective. She loves the sun but is aware of the rising risk of skin melanoma and wants to avoid sunburn.
Powered by high-performance PARSOL® UV filters, the SUN PROTECTION - Light Touch range delivers maximum UV protection with a light sensory experience. With moisturization benefits, hybrid make-up effects and mineral-only variant, the SUN PROTECTION - Light Touch range is the perfect choice for every skin need.
For some consumers, taking control of their physical development is about more than just a healthy lifestyle. These people are exploring new limits to achieve the looks they desire and taking action to improve their appearance with procedures such as plastic surgery and fillers. Other consumers want optimum results but without the knife or needles. These people like Ashley are especially drawn to high-efficacy, premium personal care products that draw on the latest scientific discoveries in cosmetics and medicine.
She likes to be in control: being just healthy is for her not sufficient, she likes to actively improve both her mental and physical capabilities. Facial injections are not strange to her and she is familiar with botox and fillers, not only for correcting signs of aging but also for preventing them. She had her teeth bleached last year and is now looking for possibilities to treat her ‘pregnancy mask’. She has a sophisticated skincare routine and is highly involved in beauty care.
Powered by Pro-aging Tripeptide technology SYN®-AKE, this powerful formulation line up empowers mothers and daughters to find the best solutions to help skin to relax and delays the appearance of mimic wrinkles for an age freezing effect. Powered by the visual modifier VALVANCE® Look 100 for a soft focus effect to blur any imperfections.
In the light of new scientific discoveries, skin bacteria are no longer viewed as something we need to remove if want beautiful-looking skin. Some consumers, like Linda, are therefore seeking ways to balance their skin microbiome naturally, with prebiotic, postbiotic and fermented ingredients.
She is health conscious. Since the birth of her son, who suffered from eczema when he was little, she got more interested in the natural defense of the body and sees bacteria no longer as a negative thing. She eats as much as possible whole grain products, yoghurt, vegetables, nuts & fruits to stimulate the presence of 'good bacteria' which ferment fibers. Although she is not a fanatic sportler, she often takes her bike and follows regularly Pilates classes. She just read something about cryotherapy which intrigued her.
Powered by DSM Prebiotic and Postbiotic Technology, the EPIBIOME™ beauty skin care range helps balance your skin’s natural eco-system. Healthy looking skin for longer. For all skin types.
Good Beauty in an era of “fake news”, one response to a growing sense of mistrust is to look for more authentic and socially-responsible ways of consuming. This trend is all about transparency, and ethical, natural and minimalistic personal care, with consumers valuing “feel-good” and “guilt-free” products over luxury and status items. Consumers want high-quality, they want to understand much more about what’s in their beauty products, and how and why ingredients work, but increasingly, they want to feel good about the choices they make too. Whether that means vegan, sustainably sourced or organic beauty care ingredients, finding brands that match with their values is important to many people. One example is Anne!
Anne feels everyday again surprised about the pureness and beauty nature has to offer. She enjoys finding beauty in those things that are imperfect or damaged by the passing of time. She is educated and inquisitive. She is concerned about the effect of human development on the world around us and looks therefore carefully to the ethical and sustainable value of the products she buys.
Powered by glow-boosting peptide SYN-GLOW® this formulation line up works with your skin to reveal its natural sun-kissed tone in just five days. The face glow cream features PARSOL® SLX for UV-Protection with superior skin feel.
We have taken a look at the growing enthusiasm for medical beauty, and the products serving this trend, to ensure we offer customers the best skin care ingredients for non-invasive solutions.
Consumers more and more value “feel-good”, “guilt-free” and products they can trust. DSM’s latest market study shows that this enthusiasm for “Good Beauty” has various personal care trend expressions.