The world and society are changing constantly and new “mega trends” continue to emerge in response. These trends are triggered by changes in people’s lifestyles and by socio-demographic factors, but they also influence and shape people, creating new habits and needs among consumers.
Trends originate in our society and have different life cycles. A demographic trend could last around 20 years for example, whereas a fad or fashion may only last a couple of years. The trend levels of greatest interest to the Personal Care Industry fall somewhere in between: Socio-Cultural trends (10–15 years) and more especially Lifestyle trends (2–5 years). Lifestyle trends are often the visible expression of deeper socio-cultural changes which themselves are driven by global phenomena such as an ageing population or concerns about climate change and pollution, to name just two.
At DSM we work constantly to identify and anticipate beauty and personal care trends. We consider this a key aspect of supporting our customers with product creation, from idea to launch. It’s also how we inspire the market with innovative formulations and cosmetic ingredients.
Based on our latest research, we have identified five major beauty trend territories, all influenced by lifestyle factors. Healthy Beauty, Mindful Beauty, Beauty Diversity, Fast Beauty and Good Beauty. These five trend territories are brought to life through 21 different expressions, which require solution and calls for a comprehensive package of skin, hair and sun care ingredients to address a specific area of priorities, values or needs.
Blue light from the visible sun light as well as electronic devices, has the potential to cause damage to facial skin. Read more
We have taken a look at the growing enthusiasm for medical beauty, and the products serving this trend, to ensure we offer customers the best skin care ingredients for non-invasive solutions.
Consumers more and more value “feel-good”, “guilt-free” and products they can trust. DSM’s latest market study shows that this enthusiasm for “Good Beauty” has various personal care trend expressions.
According to a study by IBM called "Meet the 2020 consumers driving change," 77% of consumers actively seek sustainable and environmentally responsible products. This trend extends to the products used in hair care routines as well, without compromising on performance.
A new trend in hair care is taking shape -‘Skinification’. This trend reveals the growing influence of skin care habits on hair and scalp care needs, particularly when it comes to personal care ingredients.
Natural ingredients are now a priority for many facial skincare users. In line with our commitment to provide transparency, DSM has designed a simple labeling system to help customers navigate the product range.
There is evidence that doing something to nurture the skin can be beneficial, because it involves taking a little bit of time for ourselves. DSM’s latest research has found that the Mindful Beauty trend can be articulated in two types of trend expressions.
The Fast Beauty personal care trend reflects the fast-paced, hyper-connected world of today. Social Media is defining global beauty standards, led by increasingly powerful influencers. “Fast Beauty” brands create “on-trend products” that are produced and launched quickly.
There has been a shift in attitude – younger generations celebrate diverse perceptions of the world. DSM embraces multicultural beauty, gender fluidity and new aging in cosmetics and personal care.
To increase trust and transparency for customers and their consumers, DSM has started to test personal care ingredients of their portfolio classified as microbiome-friendly with this standard and four of our ingredients already carry the “Microbiome Friendly label”
Cheer Up! - Joyful personal care formulations to express beauty and celebrate each moment.
Our consumer research found that although dry skin is a major concern for most women worldwide, time pressures mean that body moisturization is often neglected.
The ID-All Concept store brings together all the components you need to develop products that address the interests of consumers, today and tomorrow. We featured inspirational concept formulation line ups inspired by playful textures that reflect diverse needs and feature a selection of our best personal care ingredients.
New populations gaining access to more health and beauty care products, but established markets are getting to increase more ethnically diverse. To adapt we must meet the needs of everyone.
When it comes to cosmetic ingredients, many Muslim women and men are looking for products that respect their faith. As part of our commitment to inclusion the majority of DSM’s personal care portfolio is now certified as halal.
The desire for glowing skin is always “en vogue”. DSM’s Skin Glow Day & Night formulation concept blends a variety of personal care ingredients that enable everyone to maximize the power of their skin’s beauty.
The skin microbiome is increasingly thought to be the key to enhancing skin appearance. By combining our expertise in microbiology and epidermal science, we create new innovative skin microbiome personal care solutions.
Consumer demand for hybrid make-up increases the complexity of formulations. With DSM’s decades of expertise in formulating Suncare, Skincare and Performance Ingredients, consumer expectations can be met and exceeded.
DSM's European Hair Study found that women often change their hairstyle when facing major life changes and the discovery of a new, appealing hair care product often provides the impetus to try something different.
Unable to afford and maintain 'high-maintenance' beauty routines, a growing number of consumers are shifting towards a minimalist approach to beauty and personal care products.
We asked our global panel of beauty insiders for their views on skin hydration and two things became clear: holistic skin hydration is a two-way process with multiple skin care benefits.
We shore up resilience in-the-moment with beauty and personal care products that help to shake off stress, encourage a sense of calm and promote recovery.
Detoxing the hair is just as important as detoxing the body and the skin. “Reset, revitalize, replenish” offers all the hair care ingredients required for the perfect hair detox!
As more and more women reject imposed ideals of beauty and embrace their natural hair type, demand for gentler, more convenient beauty products ingredients is increasing.
Check out the range of skin, hair, sun and performance ingredients and formulations concept, developed to combat the visible signs of stress and/or simplify personal care regimes.
Anti-aging doesn't just mean preventing wrinkles – it also means having an even skin complexion and healthy-looking skin tone. Discover our newly developed skin bioactive ingredient that deliver on both.
Everyone needs to multi-task those days. Cosmetic formulations are now offering multiple benefits – a skin care approach that originated in Asia and is rapidly becoming popular all over the globe.
Our blogger community revealed that many consumers suffer from conflicting skin care needs. There is a clear demand for customizable personal care ingredients with the flexibility to adapt to current skin requirements.
Male grooming’ has expanded in recent years in the personal care industry since it has been more acceptable for men to openly use and discuss cosmetic products to help them look their best.
Consumers awareness of anti-aging has grown across age groups in China. To support brands, we’ve prepared a total solution for anti-aging covering multiple application areas.
DSM’s Bi My Buddy sunscreen formulation concept was inspired by men for men. It investigates the barriers men face when buying sunscreen and offers appealing formulation concepts to overcome these.
Consumers are more likely to trust a product if packaging explains the ingredients. Our novel formulation concept features the personal care ingredients with clear information on their role, origin and quality.
Consumers want high-quality cosmetics products that work, and they want to feel good about the choices they make. From vegan, to sustainably sourced and organic beauty ingredients, people look for brands matching their values.
People are concerned about the impact chemicals in their cosmetic products have on their health and the condition of their skin and hair. 'Green Chemistry’ focuses on designing products and processes that minimize the use and generation of hazardous substances.
Consumers are turning their minds to boost immunity . Discover four superfood-inspired formulation line-ups featuring four super-hero vitamins to improve skin’s resilience.
Anti-pollution in skin care is a major topic that’s set to become ever more relevant in the near future. We asked our blogger community about it, and it became clear, prevention is better than cure.
Skin sensitivity and its symptoms are now a top skincare concern among consumers globally. With so many consumers suffering of skin sensitivity there is a clear need for new, targeted personal care solutions.