A healthy approach to beauty and personal care

The Healthy Beauty trend – from traditional skin care approaches to cutting edge skin science

Being in control of our well-being and appearance doesn’t have to stop with a healthy lifestyle. Good nutrition and exercise are important of course, but high-efficacy, topical skin care products, and medical beauty procedures also offer an opportunity to explore new boundaries to achieve the looks we desire. At DSM, we have taken an in-depth look at the growing enthusiasm for healthy beauty and its different trend expressions and concepts currently serving this trend, to make sure we offer customers the best personal care ingredients for non-invasive and  effective solutions.

Microbiome Beauty:

In the light of new scientific discoveries, skin bacteria are no longer viewed as something we need to remove if we want beautiful looking skin. Some consumers are therefore seeking for ways to balance their skin microbiome naturally, with prebiotic, postbiotic and fermented ingredients. Experience on how we incorporate our ingredients into effective formulation solutions that resepct the skin's microbiome.

Brand Care:

For many in developed countries, 2020 was a wakeup call that good health isn’t a given. As the pandemic subsides, prepare for the rise of a new health economy in which consumers will expect every brand they interact with to become a healthcare brand and prioritize their – and their friends’ and families’ – physical and mental wellbeing. Check out below concepts to see how we turn this trend expression into solutions. 

Fermented Beauty:

The quest for ancient traditions boosted by new technologies has led consumers to increase their consumption for fermented products: beer, kombucha, miso, tempeh, kimchi, coffee among others. Just as grapes turn to wine and apple to cider — the fermentation process apparently renders skin care products more absorbable and potent.

However, the trend for Healthy Beauty is expressed, DSM has ingredients and formulations to help consumers care for, protect and achieve the looks they want – in the way they want. 

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