Global market trends towards sustainable pork production
The global pork value chain is significantly influenced by downstream players such as consumers and retailers, who establish targets for upstream players to meet. Consumer buying behavior is shaped by seven key global trends, including transparency, sustainability in production, plant-based and natural products, omnichannel distribution, health personalization, and affordability. The priority of these trends varies depending on the geography. With the global population expected to reach 9-10 billion people by 2050, there is a growing need to increase the supply of animal protein by 60%, leading to challenges in terms of land use. Sustainability is a prominent consumer trend in Europe, where initiatives like the EU Green Deal and the 2030 Farm to Fork strategy are reshaping the agricultural landscape. The swine industry is adapting to this sustainable landscape, with companies committing to Science Based Targets (SBT) initiatives to achieve reductions in Scope 3 emissions and other sustainability targets in the medium to long term. .