Press release

DSM unveils extraordinary nutrition solutions for extraordinary people at IFT 2019

Parsippany NJ, US, 14 May 2019 11:00 EDT/17:00 CEST

Royal DSM, a global science-based company active in nutrition, health and sustainable living, will be at IFT 2019 (3-5 June, New Orleans) with new insight about trends emerging from three key consumer groups - ‘healthy agers’, ‘proactive adults’ and ‘super kids.’ DSM will unveil a series of innovative solutions designed to meet the unique wants and needs of each of these groups.

Inspired by human potential, DSM has combined the results of its latest emerging consumer trends research with its scientific and technical expertise, to bring manufacturers and brands extraordinary solutions to meet the needs of today’s consumers.

Product developers and marketeers alike will find winning ideas at booth #3729. A series of extraordinary new prototypes will be revealed when the exhibit hall opens. For now, the company will only share that among its many new nutrition solutions, there will be a range of savory food samples designed to boost taste in meat alternatives - such as vegetarian sausages and reduced-sodium Cheesy Pepper Jack Rice.

Visitors can also gain insight from our series of Ask-the-Expert talks that will cover a variety of topics like ‘What moms want in kids’ nutrition,’ ‘Trends in plant-based micronutrients,’ and “Extending shelf life, naturally’ to name just a few.

Shitij Chabba, Vice President of Marketing at DSM in North America commented, “We are really bringing the extraordinary to this year’s IFT Expo. Everything we do starts with the end consumer in mind, which is why we have focused on three core consumer personas - to inspire innovation in highly targeted food and nutrition solutions. Meeting with our team of experts at the show, visitors can discover first-hand how they too can deliver extraordinary nutrition solutions for extraordinary people.”

For more information

Nelleke Barning

Global Communications and External Affairs Director
+41 618 158 502