Brighter Living Solutions

We apply a product life cycle approach to our Brighter Living Solutions, evaluating their environmental effect across the value chain in everything from raw material extraction, production, manufacturing and transport to their ultimate use, end-of-life and recycling.

We then compare the positive environmental and social impacts we find at each stage of the lifecycle to the main competing solution on the market - applying Comparative Eco and People-based Life Cycle Assessments (LCAs); plus opinion and insight from relevant experts. And if we can’t identify a single mainstream reference solution we will select multiple comparable equivalents.

We’ve identified nine societal drivers that guide us in developing Brighter Living Solutions:

1. Resources
   Efficient use of waste streams and recycled resources and avoiding scarce materials.
2. Land use
   Higher yield from the same land, plus use of waste streams.
3. Water
   More efficient use of water with less waste, plus fresh water protection.
4. Energy
   Greater energy efficiency and application of renewable energy.
5. Emissions
   Reduced or avoided greenhouse gas emissions, reducing small air particles.
6. Health condition
   Improve end users' health, reduce risk of diseases, promote regenerative health.
7. Comfort & wellbeing
   Improved (perceived) comfort & wellbeing - in taste, odor, touch, vision and sound.
8. Working conditions
   Improved working conditions, health & safety, fair wages and equal opportunities.
9. Build communities
   Job creation, improved infrastructure and access to education.