DSM’s Personal Care business unit, one of the industry’s leading suppliers of ingredients and innovative solutions for beauty care products, today announces the appointment of Mrs. Sonia Dawson as Regional Marketing Manager Personal Care in North America, with effect from September 6, 2016. Mrs. Dawson will report to Parand Salmassinia, Vice President Personal Care in North America.
In her new role, Mrs.Dawson will be responsible for creating the regional marketing strategy across all the segments of the Personal Care product portfolio, which includes Sun Care, Vitamins, Hair Care and Skin Care. She will also further contribute to the personal care business results by leading the development of winning regional launch strategies and providing deep technical know-how and information to the sales force.
Sonia has 13 years of experience in the Personal Care industry spanning marketing, sales and R&D with a strong background in skin care actives and botanicals, including five years as a Senior Account Manager for DSM Personal Care. Prior to returning to DSM, her most recent role was as Marketing Manager – Botanical Actives for Sederma Inc. In that role, Sonia directed the North American marketing for the IRB plant cell technology portfolio, and set strategic direction for the growth of sales and exposure of the brand, with a focus on enhancing market penetration, customer engagement, sales force engagement and increased industry visibility.
Speaking of the new team appointment, Personal Care North America’s Vice President Parand Salmassinia says “I am delighted to welcome Sonia to the team. Her impressive credentials and market-specific knowledge will prove a vital asset at a key time for our business. With Sonia on board the North America team is now better and stronger than ever before!”