News Alert

DSM enhances the digital customer experience with new partnership

Kaiseraugst, CH, 19 Aug 2020 09:00 CET

DSM, one of the industry’s leading suppliers of ingredients and innovative solutions to the personal care, home care and fine fragrance markets, is teaming up with Knowde, the leading ecommerce site for chemicals, ingredients and polymers, to launch a new digital storefront that offers easy access to DSM’s products and expertise.

The partnership is a key step in DSM’s broad digitalization strategy, which aims to drive growth and improve efficiency in customer intimacy, operational performance and the realization of new business models. From improving top-line results via enhanced customer data analytics and collaboration tools, to reducing costs via automation and supporting an entrepreneurial approach, DSM’s digital ambitions will fuel opportunities to grow business and deepen customer relationships.

The Personal Care & Aroma storefront on Knowde will help facilitate a better and richer customer experience through easy access and great functionality. It offers buyers a simple process to search and filter products, obtain quotes and order samples. Current DSM buyers and prospective customers can turn to Knowde for instant, 24/7 access to DSM’s storefront, which features 43 DSM brands and 115 high-performance ingredients for key customer markets including skin care, hair care, sun care, bath and body care, color cosmetics, fragrance, oral care and nail care.

Digital communication and ecommerce are becoming increasingly important to the chemical industry, and DSM is embracing this transformation and exploring a wide range of possibilities,” said Rishabh Pande, Vice President Marketing & Innovation, DSM Personal Care & Aroma. “Our new Knowde storefront is an important step that enables us to expand our digital presence and reach and provide an enhanced customer experience.

Knowde employs a proprietary search algorithm across every product in its marketplace to give buyers the ability to search seller storefronts to find, compare, consider, and sample products in one place. All buyers and R&D professionals receive free access to Knowde and enjoy a cutting-edge online experience, backed by 24/7 support and expert advice and insight.

Ali Amin-Javaheri, CEO of Knowde said: “We’re thrilled that DSM has launched a store on the Knowde platform. This will make it easier than ever for customers to find DSM products and interact directly with DSM experts. A new option for digital transformation is now here for the chemical industry, and DSM is at the forefront of transforming the way customers work.

For more information

Madina Sautova

DSM Nutritional Products
Personal Care & Aroma Ingredients Communications
+41 61 815 72 11