Press Release

Spark the Senses with dsm-firmenich at in-cosmetics Paris!

April 12th, 2024

From April 16 to 18, Perfumery & Beauty will be represented in full force at in-cosmetics Global 2024, one of the most anticipated trade show events of the year. Personal Care, Perfumery, and Ingredients will showcase their latest products and innovations that show exactly how we bring progress to life.

This world can be a busy, challenging place. The pressures we bear, and the different concerns we must deal with can show themselves through our face, hair and skin. It’s time to restore the balance of wellbeing and self-confidence by owning the skin and hair that we want to have, rather than just reflecting how the world makes us feel. The best way to achieve this is to spark the senses! When our senses are invigorated, we can start to reawaken a deeper appreciation of ourselves and our world through the way we feel and project ourselves.

Our strong synergies and powerful innovation, take centerstage among hair, skin and sun care during in-cosmetics, with ETERWELL™ YOUTH, Sunsense3, Evolusun, and ULOCKS SYN-UP® innovative solutions.

ETERWELL™ YOUTH is powered by Senolytics science that selectively removes dermo-destructive senescent cells which accumulate over time within the skin, allowing the natural renewal processes to flourish for holistic skin health with youthful appearance. It is truly sustainable as it is organic, traceable, low environmental impact and fairtrade certified extract.

Sunsense3 is sun protection your senses will love! This includes a lineup of 7 concepts leveraging lightweight textures, SPF protection and fragrances that align with current consumer sun care trends. We activate all senses of touch, sight and smell to elevate each usage occasion, to finally turn UV Protection into a daily indulgence!

Evolusun is the caring sun care experience! This concept allows for synergy of sun care with skin care actives to both protect the skin from UV light while bringing the skin care benefits consumers care about. Our new lineup brings not only diverse textures and skin care benefits but also highlights sustainability claims for the mindful consumer.

ULocks brings the feeling of pleasure of unique care for textured hair! An easy routine with vitamins, natural origin actives and pleasurable fragrance which ensures deep care and continuous freshness* for textured hair in just a few simple steps. This is an extraordinary ritual that combines high performance with delightful sensations to celebrate the uniqueness of your hair!

SYN-UP® is the minimal skincare with maximum results, the key to unlock skin’s own longevity potential from within. It improves the barrier functionality, combats skin dryness, sensitivity and redness, protects collagen against degradation and promotes an even skin tone to leave skin looking smoother, firmer and healthier.

We are excited to connect with customers and can’t wait to explore our innovations with you to spark the senses! Visit us at our stand 1D20 and make sure to join us at the Sustainability corner for our insightful sustainability presentation A holistic approach to bio-based solutions for healthy beauty, April 16th 2024 from 15h15 to 15h45.

Spark the senses with dsm-firmenich at in-cos 2024!
To discover more and get inspired, click here.

*Sensory test – 2023 – n=30 - overall fragrance intensity of the wash day routine (day 1) versus refreshing routine (day 1 + day 4 + day 7) on Hair Swatches

About dsm-firmenich

As innovators in nutrition, health, and beauty, dsm-firmenich reinvents, manufactures, and combines vital nutrients, flavors, and fragrances for the world’s growing population to thrive. With our comprehensive range of solutions, with natural and renewable ingredients and renowned science and technology capabilities, we work to create what is essential for life, desirable for consumers, and more sustainable for the planet. dsm-firmenich is a Swiss-Dutch company, listed on the Euronext Amsterdam, with operations in almost 60 countries and revenues of more than €12 billion. With a diverse, worldwide team of nearly 30,000 employees, we bring progress to life™ every day, everywhere, for billions of people.