The innovative cosmetic ingredient BEL-EVEN® locally rebalances the negative, long-term effects of stress on skin and fights against stress-induced collagen loss and skin thinning.
Trying to keep up with the ever-increasing pace and pressures of modern life can be physically, mentally and emotionally draining. In urban areas, the tempo can be particularly relentless and with 55% of the world’s population now living in cities1 it’s no surprise that many consumers are looking for ways to take a step back and to pay attention to their holistic well-being. The concept and practice of mindfulness has moved from alternative to mainstream, so how can beauty and personal care ingredients help consumers live in the moment?
There is evidence that the very act of doing something to nurture the skin can be beneficial, because it involves taking a little bit of time for ourselves. When people are busy though they also want to feel confident that every moment they take to unwind and relax is time well spent.
DSM’s latest research has found that the Mindful Beauty trend can be articulated in two types of trend expressions:
Emotional resilience doesn’t just happen overnight. From mental strength-building tools to ‘emotional workouts’ that put consumers through their paces, tomorrow, people will expect brands to help them develop the emotional resilience they need to thrive in an uncertain and troubled world.
Maintaining beauty in times of stress
In our busy, ‘hyperconnected’ world, stress has become a continual problem for most people, regardless of age, location or background. Chronic stress leads to unhealthy behaviors, with 38% of adults saying they overeat, and 44% of the American workforce losing sleep every night because they are worrying about work. Often the solutions suggested for stress-relief seem unattainable. Of course, we should take time out to relax – but how, when? What we really want is supported to streamline daily routines and reassurance that we can entrust some tasks to the experts. All about DSM’s NO-STRESS ingredients & concepts
Reset, revitalize, replenish
A survey conducted by DSM among European women revealed that hair care is closely linked to emotional wellbeing. Hair says a lot about who we are and how we’re feeling. So caring for our hair shows we care about ourselves. Taking time out to enjoy the hair care process, choosing products and mixing ingredients, readies you for a new hair life cycle. Discover DSM’s hair care solutions to enhance the experience of caring for your hair, your scalp and yourself >
Resilience is more than coping – it is a combination of repair and prevention
Our approach to mindfulness, especially as it relates to beauty and personal care, continues to evolve. What started as a way to find inner balance and calm has grown – by necessity – into the need to rise above adversity and emerge stronger and better prepared to face the future. From this challenging experience, the concept toward Resilient Beauty takes shape. For so many, the COVID-19 pandemic was a recipe for stress, anxiety and uncertainty. Its implications were acute, driving the need and desire for essential self-care. Turning to trusted rituals and routines brought comfort and stability. But resilience is more than coping: alongside this need to feel better and cared for in the moment is the conviction to bounce back from this experience stronger than before. Click here to get more insights on Resilient Beauty including DSM’s broad portfolio of personal care ingredients including inspirational formulation concepts answering the many needs this beauty approach.
The quest for inner balance in beauty and personal care
Modern lifestyles, especially in hectic urban areas can feel like nothing but pressure. Conflicting demands on our time, constant distraction from digital devices, and concerns about global issues such as pollution can all create a feeling of being out of control. In a quest to reconnect with themselves and restore their inner balance, many consumers are looking for beauty products that give them a sense of ‘time out’. Consumers looking for inner balance are likely to appreciate relaxing scents and ingredients, and products that help soothe or re-energize. Taking inspiration from the practice of Yoga and its impact on beauty and wellbeing, DSM has developed a complete line-up of ready-to-use skin care formulations to help re-establish inner balance. More information here >
In our time-scarce society, experiences have become the new luxury. So some consumers are using their personal care routines for a moment of enjoyment and escape. For these people, it’s all about pleasant-to-use textures, a multi-sensory treat, and the ritual involved in applying products.
Hydra-Splash In-Shower Body Moisturizer
DSM’s researchers listened to consumers and found that although dry skin is a major concern for most women worldwide, time pressures mean that body moisturization is often neglected. So we developed a multifunctional body care formulation that offers instant skin comfort while locking in moisture for 72 hours – for maximum efficiency combined with maximum enjoyment. All about the formulation solutions here >
Tone-up your color spectrum in your make-up formulations with hybrid solutions
Are you meeting the needs of your Asian consumers for ingredients for radiant looking skin, of women of color looking to add moisture, balance skin tone, or fade dark spots and of mature consumers for well-aging benefits?
Then let us help you! Consumer demand for hybrid make-up naturally increases the complexity of formulations, but backed by DSM’s decades of expertise in formulating Suncare, Skincare and Performance Ingredients, you can meet and exceed consumer expectations. More about our solutions here >
Cheer Up! - Joyful personal care formulations to express beauty and celebrate each moment.
It has never been so necessary to find ways to feel truly well and beauty can provide positivity and caring. A chance to escape everyday life & to show our best. You can help to give consumers a sense of freedom and establish a real true intimacy with them. Evoking emotional and physical wellbeing will resonate and enhance consumers’ lives. With our new formulation line up “Cheer up” DSM gives you the opportunity to cheer up your consumers joyful personal care formulations across the entire application range of sun, sin and hair care formulations. This formulation line up of 4 personal care formulations is designed to add an extra dose of positivity to your consumers’ everyday life! Beauty formulations that combine the high performance of DSM ingredients with a unique experience through fun textures, bright effects, intense hydration and wonderful sensations. All this formulated with sustainability in mind.
Detoxing the hair is just as important as detoxing the body and the skin. “Reset, revitalize, replenish” offers all the hair care ingredients required for the perfect hair detox!
We shore up resilience in-the-moment with beauty and personal care products that help to shake off stress, encourage a sense of calm and promote recovery.