A mindful approach to beauty and personal care

Beauty care for a moment of calm in a busy world

Trying to keep up with the ever-increasing pace and pressures of modern life can be physically, mentally and emotionally draining. In urban areas, the tempo can be particularly relentless and with 55% of the world’s population now living in cities1 it’s no surprise that many consumers are looking for ways to take a step back and to pay attention to their holistic well-being. The concept and practice of mindfulness has moved from alternative to mainstream, so how can beauty and personal care ingredients help consumers live in the moment?

There is evidence that the very act of doing something to nurture the skin can be beneficial, because it involves taking a little bit of time for ourselves. When people are busy though they also want to feel confident that every moment they take to unwind and relax is time well spent.

1. http://www.urbanet.info/world-urban-population/

The appeal of Mindful Beauty

DSM’s latest research has found that the Mindful Beauty trend can be articulated in two types of trend expressions:


Emotional resilience doesn’t just happen overnight. From mental strength-building tools to ‘emotional workouts’ that put consumers through their paces, tomorrow, people will expect brands to help them develop the emotional resilience they need to thrive in an uncertain and troubled world. 

Experiencing Beauty:  

In our time-scarce society, experiences have become the new luxury.  So some consumers are using their personal care routines for a moment of enjoyment and escape.  For these people, it’s all about pleasant-to-use textures, a multi-sensory treat, and the ritual involved in applying products.

Related Products



    The innovative cosmetic ingredient BEL-EVEN® locally rebalances the negative, long-term effects of stress on skin and fights against stress-induced collagen loss and skin thinning.



    The multifunctional microbiome-friendly ingredient TILAMAR® PDO with NØØVISTA is the first made-in-Europe cosmetic 1,3-propanediol, 100% bio-sourced and originated from non-GMO and palm oil-free feedstocks.



    ALPAFLOR® -ALP-SEBUM CB is an organic bioactive rich in flavanoids and oenothein B - key compounds that show sebum-regulating and anti-inflammatory activities. It is COSMOS and NATRUE organic certified and Fair for Life fair trade certified.



    PARSOL® EHT is the UV filter ingredient can be used to achieve a high SPF at low concentrations, so it has an attractive eco-profile that makes it ideal for developing high Eco-class sun care formulations.

Related Formulations

Related Trend Articles