Immunity is a top priority for consumers today, with 69% taking supplements to support their immune health.2 Although most widely recognized for its role in bone and muscle health, a growing bank of scientific evidence shows that vitamin D has important benefits for immunity too; helping to support the immune response and reducing the risk of acute respiratory infections. This is creating considerable opportunities for dietary supplement brands looking to develop purpose-led nutritional solutions that deliver effective immune health benefits. DSM’s calcifediol (also known as calcidiol) product – ampli-D® – is an advanced and potent form of vitamin D in the dietary supplement market. Clinically proven to raise vitamin D levels three times faster and more effectively1,3, it unlocks the benefits of ‘the sunshine vitamin’ more rapidly.
Globally, 88% of individuals are reported to have sub-optimal vitamin D levels. 4 So, how can dietary supplement brands help raise vitamin D to optimal levels in the body more effectively and better support immunity?
Watch now to discover how ampli-D ® tackles low vitamin D status and brings the immune health benefits of vitamin D to consumers faster and more effectively.
65% of consumers are currently worried about their immunity and almost 70% say that they take supplements to support their immune health.2 Vitamin D is scientifically proven to benefit the immune system, with many consumers already associating the ‘sunshine vitamin’ with immunity. Learn more about consumers’ perceptions and attitudes towards immune health and nutrition in our infographic, and how DSM’s calcifediol solution, ampli-D®, is a 3X faster and more effective form of vitamin D.1
ampli-D® is clinically proven to raise the body’s vitamin D levels 3x faster and more effectively than ordinary vitamin D on the market – in days and weeks, not months.1
Optimal vitamin D status is linked to stronger immune health and lower risk of viral infections.5,6 ampli-D® is highly bioavailable which helps in reaching optimal vitamin D levels faster, than ordinary vitamin D.
ampli-D® is available as a market-ready solution - backed by science, born from innovation and designed to accelerate your product’s speed to market.
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As part of our commitment to supporting the immunity of half a billion people, we introduced ampli-D® to help combat one of the world’s most common deficiencies - vitamin D - faster and more efficiently than ever before.
Vitamin D is notoriously hard to absorb, but through ampli-D®’s first to market calcifediol product, levels can be restored in the body in days and weeks instead of months. And because ampli-D® doesn’t need to be metabolised by the liver, it guarantees efficacious levels in the bloodstream, meaning that it’s ready to be used by the body as needed.
ampli-D® is a revolutionary form of vitamin D - one that’s more bio-available than other forms. It has the power to tackle sub-optimal vitamin levels three times faster than what’s currently available.
You don’t just get a great product, you get a commitment to minimising environmental impact through strict lifecycle analysis, and unlike other sources of vitamin D, the majority of which are derived from sheep wool, ampli-D is totally vegan.
Vitamin D has traditionally been associated with bone and muscle health, but there’s growing evidence of its role in supporting a healthy immune system. Optimal vitamin D status has been linked with supporting the immune response and reducing the risk of acute respiratory infections. This means ampli-D® unlocks the benefits of 'the sunshine vitamin' more rapidly, aiding consumers in top health benefit areas.
ampli-D® is championed by our internal experts — widely respected in their fields — to drive credibility and share of voice within industrial and academic settings. With decades of accumulated knowledge and expertise, our experts drive the market forward, producing global products and creating strategic alliances by translating and utilising the science.
Furthermore, DSM regularly engages with a significant group of globally recognized experts in vitamin D and calcifediol, for the purposes of furthering the science and increasing advocacy. Examples include: creating global vitamin D status and deficiency maps, defining optimal intakes for populations or outcomes, informing policy, performing clinical studies to demonstrate efficacy of ampli-D® vs. D3, and a variety of advocacy campaigns.
Get support along your entire product development cycle through our elevated expert services. We give you access to consumer trend data, including usage and attitude studies, tested concepts and pricing studies. We also provide training to pass on our product expertise to our customers and a comprehensive consumer-facing website on ampli-D®, in several languages, to educate the end consumer regarding the benefits of the product.
Our strong IP and trade licence agreements prohibit anyone from creating competitive products and our beautifully designed and readily available logo is just the stamp of approval you need to set you apart, reinforcing the sustainability message above and beyond providing differentiation and building trust.
Find out how our portfolio of Power Brands can bolster your purpose, strengthen your sustainability credentials and drive your business to the next level.
Visit the hub to download the brochure.
Learn how ampli-D ® can define and differentiate your product on a crowded store shelf
Immune health continues to be a top priority for year-round wellbeing, with consumers exploring new and diverse approaches to support their immunity. Download the new report and watch our video to discover the latest immunity trends and how you can leverage these insights to ensure your portfolio addresses consumers’ most important health priorities.
Vitamin D science has evolved rapidly since the COVID-19 pandemic. Download our new whitepaper to discover the latest research on the role of vitamin D in supporting immune health and how you can translate these science-based benefits into purpose-led products that support immunity.
DSM is spearheading innovation in the field of immunity. Through scientifically proven, market-ready solutions, such as ampli-D®, DSM helps to simplify and accelerate the concept-to-consumer process, helping you bring purpose-led immunity solutions to market faster. This includes providing the development, production, regulatory and global roll-out support you need to seize new opportunities in the vitamin D and immunity markets, and succeed in the human nutrition and health space.
As a reliable end-to-end innovation partner, DSM offers a broad portfolio of high-quality products, customized solutions and expert services at every stage of your product’s development, so that you can support healthier lives globally.
1. Clinical studies show that sufficient Vitamin D status is achieved on average 3 times faster and more efficiently compared to D3 on an equal dose
basis. On-pack claims as per regional regulatory requirements.
2. DSM Consumer Immunity Panel, September 2020.
3. Vaes A.M.M. et al. Dose-response effects of supplementation with calcifediol on serum 25-hydroxyvitamin D status and its metabolites: A randomized controlled trial in older adults. Clin Nutr 2018, 37, 808-814.
4. Hilger et al. A systematic review of vitamin D status in populations worldwide. Br J Nutr 2014, 111, 23-45.
5. Calder et al. Optimal nutritional status for a well-functioning immune system is an important factor to protect against viral infections. Nutrients 2020, 2, 1181.
6. Gombart et al. A review of micronutrients and immune system-working in harmony to reduce the risk of infection. Nutrients, 2020, 12.
ampli-D® is currently approved in Australia, Singapore and New Zealand with pending EU commission approval. Not approved in all other markets.
Customized blends of desired functional ingredients in one single, efficient, homogenous premix.