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Holistic Beauty

Presentation

In today's fast-paced world and challenging emotional landscape, consumers are prioritizing self-care and adopting a holistic mindset. People realize that good health involves not only being physically well but looking after all aspects of wellbeing.

For this reason, consumers value and increasingly seek out products and services that address needs across different wellness dimensions—balancing mental, physical, social, and environmental health.

This is leading to a significant shift in the beauty industry. The classic notion of beauty is transforming to encompass not only physical appearance but health and a mind-body balance.

The Holistic Wellbeing presentation will highlight the main factors driving this transformation, exploring different trends that will guide the beauty industry in the following years.

It will explore:

  • The increasing focus on overall health, and how it translates to all the beauty segments—cellular skin care, scalp and hair health, to sun care evolution

  • The role of fragrances to drive sensoriality and pleasure but increasingly used for emotional and functional benefits that drive wellbeing

  • The personalization trend: a growing emphasis on individual preferences and self-expression. In Personal Care consumers are seeking products that cater to their unique needs, aligned to their values, and empower their sense of self.

  • The role of Ingredients and science: consumers are seeking products with proven benefits, prompting brands to demonstrate efficacy over merely making claims elevating the role of science and ingredients
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