SYN-STAR® -an innovation based on existing patented peptide technology – showed, for the first time, a global anti-ageing and mattifying effect in a study on three different skin tones.
Not only are new populations and markets gaining access to more and more health and beauty products, but established markets are getting to increase more ethnically diverse.
For example, in North America there are over 43 million African-Americans, 52 million Latinos and a growing population of South Asians and Chinese. The stereotypical ‘White American’ still often portrayed by the beauty industry reflects for only 60% of the potential market.
To adapt we must not only understand the physiology of skin and hair types but to meet the needs of everyone, we have to understand their customers, cultural history, environments and relationships with beauty.
Our blogger community revealed that many consumers suffer from conflicting skin care needs. There is a clear demand for customizable personal care ingredients with the flexibility to adapt to current skin requirements.
There has been a shift in attitude – younger generations celebrate diverse perceptions of the world. DSM embraces multicultural beauty, gender fluidity and new aging in cosmetics and personal care.