A fast approach to beauty and personal care

On trend personal care ingredients to serve the needs of “on-trend“ consumers

The Fast Beauty personal care trend reflects the fast-paced, hyper-connected world of today. Social Media is defining global beauty standards, led by increasingly powerful influencers. “Fast Beauty” brands create “on-trend products” that are produced and launched quickly.1
Following this fast pace, we have identified two subtrends which are serving the needs of today’s society by reflecting the busy, disruptive balancing act of consumers’ lifestyles.1

AIDED BY AI:

After decades of progress, artificial intelligence and robotics are moving out of the lab and being integrated into consumers’ day-to-day lives. Strong consumer uptake combined with a growing skills shortage and an urgent need for contactless solutions, has set the stage for a new wave of automation that promises to augment the human experience.

METAPHYSICAL:

As the physical and digital worlds continue to converge, we’re witnessing the next evolution of the internet. While yesterday’s web was dominated by websites and the social media’s infinite scroll, the next iteration will be defined by virtual worlds, metaverses, and augmented digitalphysical realities. Get ready!

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