According to a study by IBM called "Meet the 2020 consumers driving change," 77% of consumers actively seek sustainable and environmentally responsible products. This trend extends to the products used in hair care routines as well, without compromising on performance.
The scalp is the foundation of healthy hair
When it comes to choosing haircare products, 56% of consumers prioritize active ingredients. To meet their expectations, three crucial questions arise: What benefits does this ingredient provide? How can I be confident in its efficacy? And how sustainable is it?
In recent years, the inclusion of skin actives in haircare products has become essential. As more individuals recognize the connection between a healthy scalp and beautiful hair, the demand for such products is on the rise. However, it is important to understand the hair and scalp conditions that consumers worldwide are most concerned about. Additionally, identifying the skincare actives that effectively address specific issues such as hair loss, flaking, scalp hydration, and greasiness is crucial.
Over the past few years, our focus has been on exploring how we can utilize proven actives from our skincare portfolio to target the most significant hair and scalp challenges that consumers care about. Throughout this process, we have maintained a steadfast commitment to natural ingredients, traceable sourcing, and more sustainable formulations to meet the expectations of today's conscious consumers.
A greener approach to deliver scalp and hair benefits
For an increasing number of consumers, a product's ecological impact is just as crucial as its effectiveness. Here's a new solution to meet the needs of environmentally conscious consumers without compromising on performance.
The format of a product is the first aspect noticed by consumers, and waterless products have gained particular appeal among the new generation, who prioritize resource conservation, waste reduction, and lower greenhouse gas emissions.
Waterless products are currently trending not only in hair care but also in skincare and sun care, as confirmed at in-cosmetics. In fact, the global waterless cosmetics market is projected to reach a substantial size of USD 16.4 billion by 2028, with a compound annual growth rate of 10.1%.
With our innovative waterless formulations for scalp and hair, we can provide the same level of performance that consumers expect from liquid formats while significantly reducing their environmental impact. By transporting less water and minimizing packaging, we can reduce waste and emissions.
An internal Life Cycle Assessment (LCA) conducted on our powder shampoo* demonstrated that compared to a standard liquid shampoo, it can save 35% of greenhouse gas emissions along the supply chain (excluding use phase and manufacturing, as they remain identical regardless of the format). Additionally, our reusable aluminum packaging allows to further contributing to emission reductions. However, the most substantial emissions savings are achieved during distribution, as transporting 91% less water significantly reduces weight and greenhouse gas emissions.
*Compared to a standard liquid shampoo, based on a full life-cycle assessment.
dsm-firmenich waterless range of hair care products:
In-Fact Powder Shampoo: This formulation is not only beneficial for the scalp and hair but also for the environment. Infused with our proven moisturizing active, 100% natural PENTAVITIN®, this powder shampoo effectively hydrates and strengthens the scalp barrier while reducing sebum and flaking.
In-Fact Concentrated Conditioner Paste: Experience an eco-friendly solution for beautiful, strong, and ageless hair. Our star ingredient, 100% natural ALPAFLOR® EDELWEISSCB, not only improves hair density but also helps reduce the appearance of greying hair. What makes it even better is that it is organically cultivated and fully traceable from seed to final extract, ensuring sustainability at every step.
In-Fact Solid Shampoo: Achieve strong and lustrous hair the eco-friendly way. Our key ingredient, microbiome-friendly certified and Cosmos approved Hya-Act™ XS, effectively moisturizes and nourishes the scalp. Additionally, Vitamin B5 strengthens the hair, while a blend of four natural ingredients delivers easier combing, enhanced shine, and reduced frizz. The bar format of this shampoo can last up to four times longer than a standard liquid bottle, contributing to water conservation during transportation and reducing waste.