Being brave to embrace your individuality is something that challenges us at DSM every single day, in everything we do.
We at DSM welcome the challenges this poses for the personal care industry, because challenging means development, and development leads to positive change. We began to challenge ourselves by finding new ways to communicate with customers, developing new products, and reviewing our established portfolio in light of expanding consumer expectations – to name just a few examples.
in-cosmetics, for us and our customers, always starts with a kickoff party, this year held in the Brasserie Printemps, Paris on April 11th. Here, we began to set the scene for our Be Brave theme. We had themed food at our Be Brave Bar, and introduced the Be Brave Beat with a Rockaoke band, where we invited our guests to join them on stage to perform their favourite songs. We also asked them to share something personal; a statement of what being brave means to them. Below are examples of the Personal Care team which demonstrates how passionate they are about the topic.
Coming back to our customers, we were amazed at how honest and open some of the response were. Overall it was a night full of fun and bravery and we would like to profusely thank everyone who was a part of it. A lot of activities that we organized around the exhibition this year generated a great deal of buzz at the DSM booth and we were delighted with the response from our visitors.
The slideshow on the right reflects the spirit of this year’s show, and how happy we all were to be brave enough in beginning to explore new territory.