Doing good while looking good

Brighter expressions beyond Beauty 

The last two years have seen a radical shift in consumer behaviours and attitudes to personal care. As in many other areas of their lives, people have been reassessing their values and want to do more to create a better world for all.

Today, true personal care isn’t just about looking and feeling good - it’s about doing good too. For some, this might mean choosing ethically sourced personal care products or ones that have a minimal impact on the planet. For others, it could involve beauty care solutions that empower people to be themselves and reflect their diversity, helping to build fairer societies where everyone feels welcome and included. In other words, this renewed wish for improvement takes many and varied forms – all underpinned by a desire for self-expression that goes far beyond beauty.

As a company with a firm commitment to helping you cater to these new and evolving aspirations, we can bring you much more than high-performance personal care ingredients. Our broad product portfolio of personal care ingredients combines biotechnological innovation, smart design, and cleaner, minimalistic formulations. We source locally where possible and prioritize biodegradable, recycled and organically produced personal care ingredients – for every kind of skin!  We also work constantly to improve the social and environmental impact of our products, make our processes as transparent as possible, and achieve the best balance between the environmental and societal arguments surrounding UV-filter ingredients – so that you and consumers can make informed, science-based decisions.

By bringing together all these attributes we can support you in meeting the diverse interests of consumers who are motivated by brighter self-expression and a sense of greater good in their choices. Want to help shape a better and more inclusive future for beauty? Then read on here.

Find diverse solutions for diverse needs at DSM’s ID-All Concept Store

Introducing the DSM ID-ALL store

Our virtual ID-All Concept store present the full picture of how to serve the evolving interests of consumers looking for benefits beyond beauty. We have transformed human needs like health, wellbeing, authenticity, and the desire for a positive impact into a new, elevated trends framework, developed with our external partner and consumer insights experts. Dedicated personas were created by our team of consumer and market insights experts to express the plurality of needs requiring personal care solutions that go beyond beauty. 

The ID-All Concept store brings together all the components you need to develop products that address the interests of consumers, today and tomorrow. We featured inspirational concept formulation line ups inspired by playful textures that reflect diverse needs and feature a selection of our best personal care ingredients. We showcase innovative packaging solutions and new ingredient claims backed by scientifically proven, high performing ingredients across our full range of skin bioactivessensory modifiers, vitaminsmultifunctional ingredients and UV-filters. All delivering on the promise of brighter expressions beyond beauty!

Click on the line-up of your choice and get all background information about the trend expression including an insight about a dedicated consumer profile and a full formulation line up suggestion – ready for you to use! Enjoy shopping!

Equip tomorrow’s consumers with mental tools to thrive in an uncertain future

Trend expression: MINDCRAFT

50% of US consumers actively prioritized their mental health in the past year. (Mintel, 2021) Emotional resilience doesn’t just happen overnight though. From mental strength-building tools to ‘emotional workouts’ that put consumers through their paces, tomorrow, people will expect brands to help them develop the emotional resilience they need to thrive in an uncertain and troubled world. 

The Balance Seeker personifies this trend:

With so many uncertainties and the feeling of loss of control due to so many changes, I need to empower myself to deal with adversity. In my day to day, I already have a care routine that’s relaxing, restorative and helps relieve stress, but it  isn’t quite enough. So I expect the brands I use and respect to offer services and tools to help me develop greater emotional resilience.

We can’t stop bad times happening, but we can help boost resilience - with formulations designed to relax and restore: 

Ultimate stability for multi formulations

K-ELEMENT provides a unique sensory experience by maximizing balance and stability between ingredients. A versatile line, with multiple textures and applications, offering the highest performance to the last drop of the product. With AMPHISOL® K, the ultimate emulsifying solution for innovative skin care formulations.

BLISSFUL TREAT RECOVERY

The Blissful Treat Recovery line has been developed to help us recover from demanding periods in our life. Its scientifically proven, effective beauty solutions help combat visible signs of stress on our face, body and hair, providing blissful sensory experiences at the same time.

BLISSFUL TREAT PREVENTION

Blissful Treat Prevention leverages science & innovation to pro-actively boost our inner and outer beauty with minimal ecological impact. This sustainable formulation line is for people looking for perfect harmony between nature and science and who like to get the best from both worlds: taking care of their own and the planet’s beauty at the same time!

Related Products

  •  AMPHISOL® K

    AMPHISOL® K

    AMPHISOL® K is an oil-in-water anionic emulsifier with thermal and broad pH range stability to formulate in sun care, skin care, and make-up formulations.

  • ALPAFLOR® -ALP-SEBUM CB

    ALPAFLOR® -ALP-SEBUM CB

    NEW DATA ALPAFLOR® -ALP-SEBUM CB is an organic bioactive rich in flavanoids and oenothein B - key compounds that show sebum-regulating and anti-inflammatory activities. It is COSMOS and NATRUE organic certified and Fair for Life fair trade certified.

  • VALVANCE® Touch 210

    VALVANCE® Touch 210

    The sensory and visual modifier cosmetic ingredient VALVANCE® Touch 210 provides anti-shine, silky touch and a lightweight feel especially in sun care formulations.

  • Hyaluronic Acid HYA ACT

    Hyaluronic Acid HYA ACT

    NEW This skin microbiome friendly new ingredient line, HYA-ACT™ includes highly efficient hyaluronic acid grades featuring different molecular weights that deliver the efficacy and beauty benefits customers want.

  • Retinol GS 50

    Retinol GS 50

    NEW DATA Retinol GS 50 is a highly potent and multifunctional anti-ageing ingredient. Retinol GS 50 works across all major skin needs including anti-ageing, epidermal and skin tone.

Empower consumers to be themselves – with products that reflect their diversity

Trend expression: GENERATION REFORMATION

68% of US consumers who would like to see some diversity in beauty advertisements say they feel this way because it “reflects real life.”(Mintel Press Office 21 April 2021)

Across demographics there is a growing expectation that brands will take account of consumers’ diversity. 

The Diversity Advocate personifies this trend:

“I consider myself a go-with-the-flow kind of person, with unique characteristics.  I like it when I feel visible and considered by brands for the way I am. For me, beauty has no rules, borders, labels or norms. Respect for diversity and inclusion definitely guide my choices and I look to buy products that take account of my needs and my values.”

Diversity Advocates are looking for products that reflect their worlds

HEALTHY LOOKING HAIR, FROM SCALP TO TIP

Whoever you are, you can make the most of your Hair Care Routine with DSM Hair & Scalp solutions. This formulation line-up provides a great variety of solutions from scalp to tip. With the right ingredients, new hair and scalp care formulations can target and address consumers’ top concerns and contribute to a more resilient and sustainable future.

Related Products

  • ALPAFLOR® EDELWEISS CB

    ALPAFLOR® EDELWEISS CB

    NEW DATA ALPAFLOR® EDELWEISS CB is an organic bioactive that protects skin barrier, enhances skin resistance to external stress factors and provides an ultimate skin sensation. It is COSMOS and NATRUE organic certified and Fair for Life fair trade certified.

  • BeauPlex® VH

    BeauPlex® VH

    BeauPlex® VH is an all-in-one vitamin blend containing vitamins B3, B5, B6, C and E – vitamins which are known to have a protective effect in skin, scalp and hair care cosmetic applications.

  • PENTAVITIN®

    PENTAVITIN®

    NEW DATA The natural moisturizing skincare ingredient PENTAVITIN® provides powerful hydration to all facial areas, visualized by new facial skin hydration color mapping technology.

Trend expression: METAMORPHIC DESIGN

The next frontier for personalization? Consumers primed by smart objects and responsive physical spaces – and accustomed to the ultra-convenience of subscriptions – will increasingly expect products, services and experiences that adapt to their constantly changing needs.

This brings a new meaning to the idea of the “perfect formula” as encapsulated by the Non-formula Enthusiast:

“The perfect product is one that’s made for me. The more personalized, the better. I can’t make generic market solutions work for me − there’s always something missing or not quite right. I'm looking for brands that give me a truly meaningful, precisely designed experience that matches my life stage and self-care needs as they evolve… and definitely  no ready-made formulas! All this in an intelligent, intuitive and convenient form, of course, because I’m a practical person with no time to waste.”

Tempt non-formula enthusiasts with solutions that work with their individuality:

Reveal your summer glow

We all love the natural healthy glow we get from a summer holiday! Naturally bronzed skin makes us feel beautiful, confident and energized. Powered by Glow-Boosting Peptide SYN-GLOW®, this range works with skin to reveal its natural sun-kissed tone in just 5 days. Get that healthy, youthful, fresh-from-holiday look... all year round!

Nourish your beauty, strengthen your skin defense!

This superfood inspired beauty range, featuring hero vitamin ingredients, improves overall skin resilience and wellbeing…for beautiful, healthy-looking skin.

Related Products

  • Vitamin B12

    Vitamin B12

    NEW This biotech naturally derived vitamin ingredient B12 helps relieve sensitive and stressed skin and protects the skin barrier damage induced by inflammation.

  • Vitamin E

    Vitamin E

    Vitamin E has proven antioxidant effects, enhances moisturization and strengthens the skin barrier. DSM’s Quali E is the most sustainable synthetic vitamin form on the market.

  • STAY-C® 50

    STAY-C® 50

    STAY-C 50 is a powerful anti-oxidant and free radical scavenge. The vitamin active works for a better-looking skin tone and reduces the appearance of skin blemishes and acne.

  • NIACINAMIDE PC

    NIACINAMIDE PC

    In cosmetic applications, Niacinamide PC, a form of vitamin B3, helps to rebalance skin pigmentation, refines pores and improves skin elasticity. It helps to protect from UV and blue light damage.

  • Panthenol

    Panthenol

    The vitamin Panthenol is valued in skin and hair care cosmetic applications for its moisturizing properties. It soothes sensitive skin and is known for its humectant properties in hair care.

Support consumers in their quest for better health

Trend expression: BRANDCARE

Interest in preventive healthcare is on the rise − as the 25% increase in Google searches for vitamin C since 2019* shows. For many people in developed countries, 2020 was a wakeup call that good health isn’t a given. As the pandemic subsides, prepare for the rise of a new health economy.  From now on, many consumers will expect every brand they interact with to become a healthcare brand and to prioritize physical and mental wellbeing – for themselves, their families, and their friends.

*(Spate)

So what might the trend "Brandcare" for the persona "Better Health" mean for the world of beauty and personal care?

“For me, health and well-being always come first. I try to eat in the most natural way possible, I exercise and always keep up to date with checkups. I want to feel good from the inside out and I look for products and services that help me build and maintain a healthier life. I believe that when my body and mind are well cared for, it’s reflected in my skin and in my beauty.”

One-way consumers can take care of their health is by taking good care of their skin − with formulation line-ups that restore, soothe and protect…

EMBRACE Your skin

The body’s largest organ deserves all the attention it can get to stay hydrated and radiant, from head to toe. This PENTAVITIN®- powered formulation line works by retaining water in the skin. Transform self-care routines with an intelligent treatment of all areas of the body, including those more prone to dryness, like the hands, feet, calves and scalp.

VIT B12 - Defense

Bring soothing relief to skin with Vitamin B12 Cryst. Thanks to  DSM’s biotech pink vitamin ingredient B12, this range for sensitive and stressed skin helps prevent UV induced skin damage, protects the skin barrier and promotes skin’s own regeneration process, for ultimate soothing relief. It features our Soothing Soft Polar Cream – with a natural origin content of 89.33%, it will reassure conscious consumers while giving dry, irritated skin a soothing treat.

Good for your skin. Good for everyone – facial care.

The Glowing Chameleon Facial Care line-up offers consumers beautiful textures and different formats to incorporate sun protection in their daily routines. Our PARSOL® UV filters bring skin benefits beyond SPF, addressing the trend for multifunctional products in daily facial care.

Related Products

  • PENTAVITIN®

    PENTAVITIN®

    NEW DATA The natural moisturizing skincare ingredient PENTAVITIN® provides powerful hydration to all facial areas, visualized by new facial skin hydration color mapping technology.

  • Vitamin B12

    Vitamin B12

    NEW This biotech naturally derived vitamin ingredient B12 helps relieve sensitive and stressed skin and protects the skin barrier damage induced by inflammation.

  • PARSOL® EHT

    PARSOL® EHT

    NEW PARSOL® EHT is the UV filter ingredient can be used to achieve a high SPF at low concentrations, so it has an attractive eco-profile that makes it ideal for developing high Eco-class sun care formulations.

  • PARSOL® 1789

    PARSOL® 1789

    NEW DATA PARSOL® 1789 (INCI: Butyl Methoxydibenzoylmethane) is a very strong and efficient UVA absorber for sunscreen and other skin care formulations. It enables broadband protection when combined with effective UVB filters and can also contribute to SPF.

  • PARSOL® Shield

    PARSOL® Shield

    PARSOL® Shield (INCI: Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine) is a photostable broad-spectrum filter which efficiently contributes to UVB and UVA protection across the full range of application forms at low concentrations.

Give data-conscious consumers the transparency they are looking for

Trend expression: LABEL-LED

79% of consumers are changing their purchase preferences based on a brand’s social responsibility, inclusiveness, and environmental impact (Capgemini 2020). Jaded by empty virtue signaling and hungry for transparency, tomorrow’s consumers will respect brands that put their values first — literally. We’re talking about meaningful labels.

No-nonsense information on carbon footprint, workers’ rights, and sustainability has never been more important to consumers. Help them vote with their money, by measuring your brand’s impact and making those results visible for anyone interested in no-nonsense terminology.

The Data Conscious consumer personifies this trend:

To win my confidence when it comes to social and environmental responsibility, brands need to go beyond empty talk. I’m in the habit of looking into the origins of ingredients as well as the manufacturing methods of products I use. I expect total transparency, with information expressed clearly on packaging and also on social media. I want to know the real facts and figures about companies’ actions

Win the trust of data conscious consumers with two formulation line-ups that provide the information and transparency they’re looking for:

Good for your skin. Good for everyone.

DSM’s GLOWING CHAMELEON line-up provides inspiration for those looking for something kinder to the skin and the environment.  Featuring practical UV protection solutions incorporated into everyday products and powered by PARSOL® EHTPARSOL® Shield and PARSOL® 1789.

MICROBIOME-FRIENDLY CERTIFIED* FORMULATIONS

From ingredients to formulations, here comes  the next step in consumer confidence.

Having secured the Microbiome-Friendly label for some of our key ingredients, we have developed skin, hair and sun formulations that also carry this label. By combining microbiome-friendly ingredients with our application expertise, we can offer you an identical 1:1 composition without any re-testing− to help you save on development time and testing costs.

*Formulations developed and optimized by DSM, tested by MyMicrobiome (standard 18.10 and 19.10) www.mymicrobiome.info

Related Products

  • PARSOL® EHT

    PARSOL® EHT

    NEW PARSOL® EHT is the UV filter ingredient can be used to achieve a high SPF at low concentrations, so it has an attractive eco-profile that makes it ideal for developing high Eco-class sun care formulations.

  • PARSOL® 1789

    PARSOL® 1789

    NEW DATA PARSOL® 1789 (INCI: Butyl Methoxydibenzoylmethane) is a very strong and efficient UVA absorber for sunscreen and other skin care formulations. It enables broadband protection when combined with effective UVB filters and can also contribute to SPF.

  • PARSOL® Shield

    PARSOL® Shield

    PARSOL® Shield (INCI: Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine) is a photostable broad-spectrum filter which efficiently contributes to UVB and UVA protection across the full range of application forms at low concentrations.

  • TILAMAR® PDO with NØØVISTA™

    TILAMAR® PDO with NØØVISTA™

    The multifunctional microbiome-friendly ingredient TILAMAR® PDO with NØØVISTA is the first made-in-Europe cosmetic 1,3-propanediol, 100% bio-sourced and originated from non-GMO and palm oil-free feedstocks.

  • Hyaluronic Acid HYA ACT

    Hyaluronic Acid HYA ACT

    NEW This skin microbiome friendly new ingredient line, HYA-ACT™ includes highly efficient hyaluronic acid grades featuring different molecular weights that deliver the efficacy and beauty benefits customers want.

Healing the earth is everyone’s business – make your products work harder for the planet

Trend expression: TERRAPY

60% of consumers claim they are making more environmentally friendly, sustainable, or ethical purchases since the start of the pandemic. And 90% agree they are likely to continue doing so. (IPSOS 2021).

Prepare for the regenerative revolution. (Yes, it really is as good as it sounds). Imagine a world in which products and services don’t just reassure climate-conscious consumers, but actually put the brakes on climate change. This isn’t some distant utopia. Regenerative methods that conserve and rehabilitate our planet are taking root across the globe, and progressive brands are joining the movement. Welcome to the age of TERRAPY, where consumerism goes together with climate activism.

The Regeneration Activist personifies this trend:

I worry a lot about the future of our planet and seek to do my part through small acts. I buy locally, prioritize more ethical, ecological and sustainable products, and avoid waste at all costs.  I’ve also simplified my self-care routine with natural and biodegradable products. For me, it’s essential that companies play their part in regenerating the environment.

Empower regeneration activists to look good, feel good and do good with formulation line-ups packed with sustainably and ethically sourced ingredients:

The fusion of responsible consumption and high performance

TILAMAR® PDO with NØØVISTA™ - one ingredient, many ways to transform your self-care routine and contribute to the future of the planet. Featuring delightful textures and sensations to nourish the soul, this line goes beyond the usual powerful skin care routine... It also supports your desire to support environmental and social resilience in the future through more conscious consumption. By using advanced biotechnology, it combines naturalness and high efficiency and is ecologically and socially responsible − allowing you to fully indulge in your self-care rituals.

The purity of the Alps for ultimate antioxidant protection

A complete line of products with more than 95% naturally derived ingredients. ALPAFLOR® EDELWEISS CB is extracted from a rare flower cultivated in the pure environment of the Swiss Alps. With its high levels of leontopodic acid and flavonoids, it acts as a powerful antioxidant, protecting the skin against oxidative stress and increasing its resistance to external aggressions. It also has anti-glycation properties, which help reduce wrinkles and preserve skin collagen, delaying the skin aging process.

Related Products

  • TILAMAR® PDO with NØØVISTA™

    TILAMAR® PDO with NØØVISTA™

    The multifunctional microbiome-friendly ingredient TILAMAR® PDO with NØØVISTA is the first made-in-Europe cosmetic 1,3-propanediol, 100% bio-sourced and originated from non-GMO and palm oil-free feedstocks.

  • ALPAFLOR® EDELWEISS CB

    ALPAFLOR® EDELWEISS CB

    NEW DATA ALPAFLOR® EDELWEISS CB is an organic bioactive that protects skin barrier, enhances skin resistance to external stress factors and provides an ultimate skin sensation. It is COSMOS and NATRUE organic certified and Fair for Life fair trade certified.

Newsletter