What might conscious beauty mean for personal care ingredients in the 2020s?

Beauty and personal care consumers become both more knowledgeable and more conscientious in their buying choices

Digital technology makes it easier than ever to research and access information, so people want to understand much more about what’s in their products, and how and why ingredients work. At the same time, broader environmental, health, and societal concerns are playing a growing role in decision making. So from cruelty-free and vegan, to sustainably sourced and organic beauty ingredients , people also look for brands that align with their values.

Last year, DSM identified two key trends that reflect this phenomenon:

  • Good Beauty - driven by a desire for more authentic and socially-responsible ways of living and consuming, this trend is all about transparency, and ethical, natural and minimalistic personal care.
  • Healthy Beauty - ready access to information enables people to set their own personal health goals and for many individuals, skin care is an integral part of the process. This trend spans everything from ancient wisdom, microbiome beauty and probiotics, to embracing cutting-edge medical technology.

As we move into the 2020s, we can expect to see aspects of both these trends merge in the quest for Conscious Beauty Care. People will still want high-quality cosmetics products that work, but increasingly, they want to feel good about the choices they make as well as their looks.

Choosing wisely in a complex world

Few things in life are as straightforward as they may first seem though. For example, natural ingredients may appear more environmentally friendly, but when resources are limited, are they always the most sustainable option, or should we think about alternatives such as biotechnology? Similarly, could synthetic peptides be a more credible answer to the growing demand for vegan beauty products?

Exploring questions like these involves challenging current perspectives, and in our world of instant information, contradictory advice and even information overload it isn’t always easy to know who to trust. That’s why at DSM, we believe in empowering customers and consumers to make smart choices. One way we do this is by sharing our expertise and insights and by providing transparent information about our beauty and personal care ingredients. Another is by educating, informing and facilitating discussion in order to encourage new ways of thinking.

We are also committed to developing meaningful solutions to the complex questions we face as an industry and have already embarked on this path through:

Now OPEN!

Visit our Virtual Conscious Beauty Concept Store!

DSM’s Conscious Beauty Concept Store has now open its door virtually. It features many of our best-known ingredients, new playful textures to inspire you as well a market-relevant and ready-to-use formulation line ups across our range of range of skin bioactives ingredients, sensory modifiers, polymer ingredients and UV-filters.

Why do we call it "Virtual Conscious Beauty Concept Store"? Because we would like you to think differently and choose wisely in this complex world. You’ll see how our effective, transparent and sustainable beauty care solutions, showcased in the store, cut through the complexity of today’s cosmetics world – from insights and trends, to personal care ingredients and concepts.

Everything you find in this store is 100% trend-based and it is backed by findings from our well established Consumer Insights Hub

Click on the line-up of your choice and get all background information such as an insight about a dedicated consumer profile and a full formulation line up suggestion – ready for you to use! Enjoy shopping!

Give your hair a serious boost with extra volume that stays up as long as you do!

Embracing multicultural beauty, gender fluidity and new aging in cosmetics and personal care

Beauty today is all about respect for the individual. Consumers no longer feel restricted by their age, gender or ethnic background and are looking for unique, customized products and services that celebrate and play to their strengths. Wider opportunities for travel have made the world a smaller place. A growing number of consumers are interested in brands that represent their backgrounds and this has boosted demand for products tailored to specific individual needs.
One great example is Alicia!

“My beauty motivation: Your beauty comes from your uniqueness, so let’s celebrate our natural beauty!”

Who is Alicia?

She has multi-cultural roots. She is proud of her unique, multicultural look. She enjoys traveling to discover new places and sees it as a perfect way to mingle with other perspectives and embrace fresh insights. She loved it when Rihanna launched Fenty Beauty and underlined its philosophy that everyone should feel included: “beauty for everyone, for women of all shades, personalities, attitudes and races”. 

What are her needs?

  • An even and bright looking skin tone
  • Products that highlight the beauty of her unique hair
  • Products promoting her inner radiance, emphasizing her personal traits

Her skin & hair care and beauty preferences are:

  • Customized skincare for her specific skin type, helping her to get the best out of her natural skin complexion
  • Hair products dedicated to her specific type of hair, often under served by the cosmetic industry
  • A large variation in facial makeup colors
  • Natural tinted sun care applications (not leaving white marks)

Our concept recommendation:

Turn up the VOLUME

Powered by the polymer ingredient TILAMAR® Boost 150, this hair care range offers amazing performance on all types of hair. With volume boosting technology for immediate and long lasting results combined with innovative active ingredients and vitamin actives that care for your scalp. Have it all with big hair.

Related Formulations

  • Silver Fox 24h Volume Shampoo Formulation

    Thanks to the unique polymer ingredient TILAMAR® Boost 150 there’s now an easy way for white hair becoming thinner with ageing to enjoy long lasting beautifully volumized hair without compromising on care!

  • Liftoff Styling Potion Wax Formulation

    A Styling Potion Wax Formulation with a light soufflé and soft texture powered by TILAMAR® PDO with NØØVISTA for a lightweight style. Natural hold and volume boost will be ensured by the styling ingredient TILAMAR® Fix A1000 and the volume boosting polymer ingredient TILAMAR® Boost 150.

  • Sulfate-Free 24h Volume Shampoo

    With this sulfate free shampoo formulation you can boost your hair volume up to 24h while leaving it feeling perfectly cared for thanks to the microbiome friendly polymer ingredient TILAMAR® Boost 150.

Related Products

  • TILAMAR® Boost 150

    The hair care polymer ingredient TILAMAR® Boost 150 offers both, hair volume and care properties with its unique mode of action. It increases hair elasticity and style ability.

  • PENTAVITIN®

    The natural moisturizing skincare ingredient PENTAVITIN® provides powerful hydration to all facial areas, visualized by new facial skin hydration color mapping technology.

  • TILAMAR® PDO with NØØVISTA™

    The multifunctional microbiome-friendly ingredient TILAMAR® PDO with NØØVISTA is the first made-in-Europe cosmetic 1,3-propanediol, 100% bio-sourced and originated from non-GMO and palm oil-free feedstocks.

  • DL-α-Tocopherol

    Vitamin antioxidants are used to stabilize oxygen- sensitive ingredients in cosmetic formulations. DL-α-Tocopherol protects formulation against oxidation.

Revive yourself with our range of playful textures that leave your skin as clear as your conscience!

The quest for truth, transparency, and guilt-free beauty care ingredients

Good Beauty in an era of “fake news”, one response to a growing sense of mistrust is to look for more authentic and socially-responsible ways of consuming. This trend is all about transparency, and ethical, natural and minimalistic personal care ingredients and products with consumers valuing “feel-good” and “guilt-free” items over luxury and status items. Consumers want high-quality, they want to understand much more about what’s in their products, and how and why ingredients work, but increasingly, they want to feel good about the choices they make too. Whether that means vegan, sustainably sourced or organic beauty ingredients, finding brands that match with their values is important to many people. One example is Anne!

“My beauty motivation: I look carefully to the ethical and sustainable value of the products I buy.”

Who is Anne?

Anne feels everyday again surprised about the pureness and beauty nature has to o­ffer. She enjoys finding beauty in those things that are imperfect or damaged by the passing of time. She is educated and inquisitive. She is concerned about the eff­ect of human development on the world around us and looks therefore carefully to the ethical and sustainable value of the products she buys.

What are her needs?

  • A natural, authentic and healthy look
  • No frills but looking well-looked after
  • Transparency on product efficacy and safety

Her skin & hair care and beauty preferences are:

  • Organic, vegan, cruelty-free, fair-trade, water-less, zero carbon foot print
  • Brands that explain ingredients and formulation on pack
  • Re-use and recycling of packaging; bio-degradable packaging
  • Beauty with a cause: initiatives to support society

Our concept recommendation:

It’s what’s inside that counts

This playful formulation range is powered by TILAMAR® PDO with NØØVISTA™, the first made-in-Europe cosmetic grade of PDO, 100% bio-sourced from non-GMO and palm oil-free feedstocks. This multifunctional ingredient boosts your favorite personal care ingredients. It is sustainably produced and totally traceable leaving you feeling great inside and out.

Related Formulations

Related Products

  • TILAMAR® PDO with NØØVISTA™

    The multifunctional microbiome-friendly ingredient TILAMAR® PDO with NØØVISTA is the first made-in-Europe cosmetic 1,3-propanediol, 100% bio-sourced and originated from non-GMO and palm oil-free feedstocks.

  • BEL-EVEN®

    The innovative cosmetic ingredient BEL-EVEN® locally rebalances the negative, long-term effects of stress on skin and fights against stress-induced collagen loss and skin thinning.

  • ALPAFLOR® -ALP-SEBUM CB

    ALPAFLOR® -ALP-SEBUM CB is an organic bioactive rich in flavanoids and oenothein B - key compounds that show sebum-regulating and anti-inflammatory activities. It is ECOCERT, COSMOS, and NATRUE organic certified, and Fair Trade approved by Ecocert Environnement.

  • ALPAFLOR® SCUTELLARIA CB

    ALPAFLOR® SCUTELLARIA CB is an organic bioactive fighting urban stress and leaving the skin soothed, radiant and feeling relaxed. This ingredient is ECOCERT, COSMOS, and NATRUE organic certified, as well as Fair for Life Fair Trade certified.

Beauty care for a moment of calm in a busy world

55% of the world’s population now live in urban areas where the pace and pressures of modern life can be relentless. In response, many consumers use their beauty routines as a way to take some “me time” as this become more precious . As a result, consumers want  products that deliver instant results in real time. Feeling the benefits immediately also encourages people to use a product more frequently. As confirmed by Evi!

“My beauty motivation: I believe a healthy body goes hand in hand with a healthy mind.”

Who is Evi?

Evi has always been interested in the more spiritual aspects of life. Especially in this phase of her life as a working mother, finding balance and mental downtime is very important for her. She believes lifestyle, including stress, has the biggest impact on the skin. She meditates every morning and does yoga once a week. She is very interested in folklore, local traditions & beliefs and loves to visit ‘places with a soul’.

What are her needs?

  • A beautiful, energized and happy looking skin
  • Body & mind balance, emotional beauty

Her skin & hair care and beauty preferences are:

  • Re-energizing skincare, rest & reboost
  • Sleep amelioration skincare
  • Relaxing scents and ingredients, detox, anti-stress

Our concept recommendation:

Keep your skin energized

This superfood inspired range, features high concentration of Vit-C for energizing skin and leaving it fresh and revived, all day long. Powerful anti-oxidant, Vit C fights photoaging, preventing hyperpigmentation, for brighter complexion. The Intense C Glow Boost Serum is enriched with VALVANCE® Touch 210, for a matt finish and a velvet dry touch.

Related Formulations

Related Products

  • STAY-C® 50

    STAY-C 50 is a powerful anti-oxidant and free radical scavenge. The vitamin active works for a better-looking skin tone and reduces the appearance of skin blemishes and acne.

  • Ascorbic Acid

    L-Ascorbic acid is the only active form of vitamin C however it is also highly susceptible to oxidation. To ensure better stability in formulation and enhance skin penetration, different forms and stable derivatives of Ascorbic acid have been developed.

  • VALVANCE® Touch 210

    The sensory and visual modifier cosmetic ingredient VALVANCE® Touch 210 provides anti-shine, silky touch and a lightweight feel especially in sun care formulations.

  • HYALURONIC ACID-BT

    HYALURONIC ACID-BT is a pure, ECOCERT approved biotechnologically manufactured skin bioactive that perfectly moisturizes skin and improves skin smoothness, elasticity and freshness.

Rebalance oily skin’s microbiome for a beautiful and healthy appearance

Satisfying the demand for environmentally friendly personal care ingredients

Consumers are beginning to value “feel-good”, “guilt-free” and products they can trust over luxury and status items. Long-established values and traditions are also coming back in vogue. The urban living cuts more and more people off from the great outdoors, consumers are looking for other ways to connect with nature. One way they can do this is by using organic and natural beauty products, made without artificial ingredients, additives or processing- such as Anne!

“My beauty motivation: I look carefully to the ethical and sustainable value of the products I buy.”

Who is Anne?

Anne feels everyday again surprised about the pureness and beauty nature has to o­ffer. She enjoys finding beauty in those things that are imperfect or damaged by the passing of time. She is educated and inquisitive. She is concerned about the eff­ect of human development on the world around us and looks therefore carefully to the ethical and sustainable value of the products she buys.

What are her needs?

  • A natural, authentic and healthy look
  • No frills but looking well-looked after
  • Transparency on product efficacy and safety

Her skin & hair care and beauty preferences are:

  • Organic, vegan, cruelty-free, fair-trade, water-less, zero carbon foot print
  • Brands that explain ingredients and formulation on pack
  • Re-use and recycling of packaging; bio-degradable packaging
  • Beauty with a cause: initiatives to support society

Our concept recommendation:

Balanseen- natural balance for oily skin

Purifying and Mattified: this beauty routine reduces shine, rebalances the facial microbiome and purifies the skin. The skin is perfectly clean, the pores are less visible, leaving a mattified even skin complexion. Ideally built  to combat acne prone-skin and to soothe the skin especially while wearing mask. The natural formulation made with more than 99% naturally derived ingredients is compliant with Cosmos Natural standards.

Related Formulations

Related Products

  • ALPAFLOR® SCUTELLARIA CB

    ALPAFLOR® SCUTELLARIA CB is an organic bioactive fighting urban stress and leaving the skin soothed, radiant and feeling relaxed. This ingredient is ECOCERT, COSMOS, and NATRUE organic certified, as well as Fair for Life Fair Trade certified.

  • ALPAFLOR® EDELWEISS CB

    ALPAFLOR® EDELWEISS CB is an organic bioactive that protects skin barrier, enhances skin resistance to external stress factors and provides an ultimate skin sensation. It is ECOCERT, COSMOS, and NATRUE organic certified and Fair Trade approved by Ecocert Environnement.

  • BEAUACTIVE®

    The natural skin care ingredient BEAUACTIVE® gives skin an improved appearance after the age of 30 due to a visible reduction of conspicuous facial pores and age spots.

  • PARSOL® SLX

    PARSOL® SLX (INCI: Polysilicone-15) is a silicone-based UV-B absorber. This colorless-to-pale yellow viscous liquid integrates easily with the oil phase of sunscreen formulation.

  • VALVANCE® Touch 210

    The sensory and visual modifier cosmetic ingredient VALVANCE® Touch 210 provides anti-shine, silky touch and a lightweight feel especially in sun care formulations.

  • Argan oil

    Argan oil is a natural, organic skin bioactive obtained from the kernels of the endemic argan tree (Argania Spinosa kernel oil). This bioactive ingredient is ECOCERT, COSMOS and NATRUE organic certified.

  • ALPAFLOR® -ALP-SEBUM CB

    ALPAFLOR® -ALP-SEBUM CB is an organic bioactive rich in flavanoids and oenothein B - key compounds that show sebum-regulating and anti-inflammatory activities. It is ECOCERT, COSMOS, and NATRUE organic certified, and Fair Trade approved by Ecocert Environnement.

Take your skin’s hydration up to the next level!

Immediate and long lasting comfort on the-go

Consumer focus on health and wellness is inspiring a burgeoning trend in beauty care with innovative, on-the-go personal care product formats. Consumers spend more of their life ‘on-the-go’ due to increasing levels of commuting and out-of-home entertainment. Therefore, time in our busy world has become more precious and consumers want products that deliver instant results in real time. Feeling the benefits immediately also encourages people to use a product more frequently. Lara might tell you more!

“My beauty motivation: Life is too short, so I need products that work fast and does not disrupt the flow of my life!”

Who is Lara?

Never a dull moment with Lara: she enjoys living life to the fullest! She is mixing a full-time career with taking care of her family and still never misses an opportunity to catch up with her friends. She loves going away for a weekend on a city trip, either with her family or her friends . For her, life is too short: she lives in the moment and lives it with intensity

What are her needs?

  • Instant radiance and luminosity 
  • A skin that does not look dull or fatigued
  • Occasionally expressive & festive make up, for example smoky eyes

Her skin & hair care and beauty preferences are:

  • Products that give immediate and instant results: face-sheet masks, hair make up, root-coverage colors, soft focus, masking imperfections solution, 2 in 1 products
  • Optimal time usage: products that work fast or the application of which does not disrupt the flow of her hectic life

Our concept recommendation:

Advance cleansing to the next level

Powered by the moisture-magnet PENTAVITIN®, this range gently cleanses skin and supports its natural protective barrier, for immediate and long-lasting comfort even with frequent showering. Taking skin from dry to normal only one hour after showering- from head to toe.

Related Formulations

  • Hydro Mousse Cleanser

    This soft, foamy mousse cleanser skin care formulation gently washes away dirt and other impurities without stripping skin of its natural moisture, powered by PENTAVITIN®.

  • Micellar Cleansing Water

    This powerful gentle micellar water skin formulation works like a magnet - the micelles capture and lift away dirt, impurities and make-up, leaving skin perfectly clean, and refreshed.

  • Extra Moisturizing Mousse Cleanser

    This Extra Moisturizing Mousse Cleanser rinse-off formulation with the moisturizing ingredient PENTAVITIN® and the skincare ingredient SERICIN nourishes and soothes the skin all day long.

  • 24H Hydration Shower Gel

    This 24H hydration shower gel formulation is a soap-free, daily hygiene formulation that gently cleanses, hydrates and protects fragile skin.

  • Deep Moisturizing Cream Wash

    This deep moisturizing cream wash rinse-off formulation perfectly cleans and takes care of your skin in one easy step, leaving you feeling fresh and fabulous after every wash.

  • Sulfate-Free 24h Volume Shampoo

    With this sulfate free shampoo formulation you can boost your hair volume up to 24h while leaving it feeling perfectly cared for thanks to the microbiome friendly polymer ingredient TILAMAR® Boost 150.

Related Products

  • PENTAVITIN®

    The natural moisturizing skincare ingredient PENTAVITIN® provides powerful hydration to all facial areas, visualized by new facial skin hydration color mapping technology.

  • TILAMAR® Boost 150

    The hair care polymer ingredient TILAMAR® Boost 150 offers both, hair volume and care properties with its unique mode of action. It increases hair elasticity and style ability.

  • NIACINAMIDE PC

    In cosmetic applications, Niacinamide PC, a form of vitamin B3, helps to rebalance skin pigmentation, refines pores and improves skin elasticity. It helps to protect from UV and blue light damage.

  • SERICIN

    SERICIN is a natural silk bioactive extract produced by the silk worm Bombyx mori. The unique silk protein SERICIN has strong affinity to keratin.

Looking for ultimate UV-Protection with a light touch?

Prevention is better than fixing

Knowledge is power! Digitally-savvy consumers, like Helen, keen to seek out information for themselves and to track their own health, have started to focus on preventing potential issues. Armed with more information, many consumers like Helen are taking this preventive approach to skincare by seeking out beauty products that can protect their skin against premature ageing or damage from stressors such as UV light, blue light and pollution.

“My beauty motivation: Feeling safe and secure is most important. I like to be confident with the future of my skin.”

Who is Helen?

She knows everything about the e­ffects of lifestyle on her health and pays attention to what she eats and does. She is very sporty, swims several times per week and tries to take the stairs as much as possible. She is addicted to her Fitbit and has once a while a ‘juice day’ to detox. She likes the idea of natural products, but feels they are not always sufficiently eff­ective. She loves the sun but is aware of the rising risk of skin melanoma and wants to avoid sunburn.

What are her needs?

  • A healthy looking skin, now and in the future
  • Preventing both the visible and invisible signs of aging, (air) pollution and sun damage

Her skin & hair care and beauty preferences are:

  • Optimal UV protection, both in skincare, haircare and make up
  • Blue light and urban protection such as anti-pollution skincare and PM 2.5 formula’s
  • Nutricosmetics and other supplements to improve the skin condition
  • Self-health and/or beauty tools & trackers

Our concept recommendation:

SUN PROTECTION - Light Touch range for maximum UV protection

Powered by high-performance PARSOL® UV filters, the SUN PROTECTION - Light Touch range delivers maximum UV protection with a light sensory experience. With moisturization benefits, hybrid make-up effects and mineral-only variant, the SUN PROTECTION - Light Touch range is the perfect choice for every skin need.

Related Formulations

Related Products

  • PARSOL® ZX

    PARSOL® ZX (INCI: Zinc Oxide, Triethoxycaprilylsilane) is an inorganic UV filter with a broad UVA‐UVB absorption curve that also goes into the blue light spectrum. Our grade with a particle size ensures SPF and best UVA performance.

  • PARSOL® 1789

    PARSOL® 1789 (INCI: Butyl Methoxydibenzoylmethane) is a very strong and efficient UVA absorber for sunscreen and other skin care formulations. It enables broadband protection when combined with effective UVB filters and can also contribute to SPF.

  • AMPHISOL® K

    AMPHISOL® K is an oil-in-water anionic emulsifier with thermal and broad pH range stability to formulate in sun care, skin care, and make-up formulations.

  • VALVANCE® Touch 210

    The sensory and visual modifier cosmetic ingredient VALVANCE® Touch 210 provides anti-shine, silky touch and a lightweight feel especially in sun care formulations.

Want to preserve your expressions but reduce appearance of wrinkles?

The fight against ageing starts younger

For some consumers, taking control of their physical development is about more than just a healthy lifestyle. These people are exploring new limits to achieve the looks they desire and taking action to improve their appearance with procedures such as plastic surgery and fillers. Other consumers want optimum results but without the knife or needles. These people like Ashley are especially drawn to high-efficacy, premium personal care products that draw on the latest scientific discoveries in cosmetics and medicine.

“My beauty motivation: Medical developments are there to be leveraged as they enable people to create the looks they desire.”

Who is Ashley?

She likes to be in control: being just healthy is for her not suffi­cient, she likes to actively improve both her mental and physical capabilities. Facial injections are not strange to her and she is familiar with botox and fillers, not only for correcting signs of aging but also for preventing them. She had her teeth bleached last year and is now looking for possibilities to treat her ‘pregnancy mask’. She has a sophisticated skincare routine and is highly involved in beauty care.

What are her needs?

  • Emphasizing and accentuating the aspects she likes about herself, while improving or hiding the aspects she likes less
  • Being selfie-proof every moment of the day, whatever the light or circumstances
  • A young looking skin without wrinkles, sagging skin or loss of volume

Her skin & hair care and beauty preferences are:

  • Cosmeceuticals, high effi­cacy peptides and biotechnology
  • Ashley welcomes all new developments which make her look at her best

Our concept recommendation:

Stay younger for longer

Powered by Pro-aging Tripeptide technology SYN®-AKE, this powerful formulation line up empowers mothers and daughters to find the best solutions to help skin to relax and delays the appearance of mimic wrinkles for an age freezing effect. Powered by the visual modifier VALVANCE® Look 100 for a soft focus effect to blur any imperfections.

Related Formulations

Related Products

  • SYN®-AKE

    SYN®-AKE is a small synthetic peptide active ingredient that helps reduce the appearance of wrinkles and laughter lines. It’s fast acting, long lasting and fully reversible.

  • SYN®-COLL

    SYN®-COLL is a synthetic tripeptide china listed cosmetic ingredient that simultaneously boosts collagen production and protects against collagen degradation.

  • SYN®-HYCAN

    SYN®-HYCAN a patented cosmetic tripeptide ingredient boosts skin’s own renewal of hyaluronic acid, resulting in a visible remodeling effect and firmer, more moisturized skin.

  • VALVANCE® Look 100

    The sensory modifier cosmetic ingredient VALVANCE® Look 100 provides a natural coverage including soft focus effect. Suitable for all make-up applications for a natural and healthy look.

The skin microbiome: a new dimension in skin health and beauty care

In the light of new scientific discoveries, skin bacteria are no longer viewed as something we need to remove if want beautiful-looking skin. Some consumers, like Linda, are therefore seeking ways to balance their skin microbiome naturally, with prebiotic, postbiotic and fermented ingredients.

“My beauty motivation: I am a big believer of ‘beauty from within’ and that your skin will reflect your wellbeing.”

Who is Linda?

She is health conscious. Since the birth of her son, who suff­ered from eczema when he was little, she got more interested in the natural defense of the body and sees bacteria no longer as a negative thing. She eats as much as possible whole grain products, yoghurt, vegetables, nuts & fruits to stimulate the presence of 'good bacteria' which ferment fibers. Although she is not a fanatic sportler, she often takes her bike and follows regularly Pilates classes. She just read something about cryotherapy which intrigued her.

What are her needs?

  • A natural, radiant & healthy skin complexion
  • A skin free from irritations, redness or impurities
  • She does not use a lot of makeup but rather prefers a natural, nude look

Her skin & hair care and beauty preferences are:

  • Natural balance, hypoallergenic and
  • PH balanced skincare products
  • Microbiotic, prebiotic and or postbiotic skincare products
  • Mineral make-up

Our concept recommendation:

Activate healthy looking skin from within

Powered by DSM Prebiotic and Postbiotic Technology, the EPIBIOME™ beauty  skin care range helps balance your skin’s natural eco-system. Healthy looking skin for longer. For all skin types.

Related Formulations

Related Products

  • SYN-UP®

    Our unique peptide cosmetic ingredient SYN-UP® has excellent capacity to fight against dry skin conditions and, skin redness, due to its interaction on two common skin bacteria.

  • ALPAFLOR® -ALP-SEBUM CB

    ALPAFLOR® -ALP-SEBUM CB is an organic bioactive rich in flavanoids and oenothein B - key compounds that show sebum-regulating and anti-inflammatory activities. It is ECOCERT, COSMOS, and NATRUE organic certified, and Fair Trade approved by Ecocert Environnement.

  • OXY 229 PF

    New studies on the skin microbiome show that the skincare ingredient OXY 229 PF reduces sebum levels and minimizes Corynebacterium Kroppenstedtii - a novel target for the control of skin redness.

  • STIMU-TEX® AS

    The natural certified skincare ingredient STIMU-TEX® AS visibly reduces histamine-related symptoms like irritation and itching for a truly soothed and flawless looking skin.

Get the healthy, youthful, fresh-from-holiday look all year round!

The quest for truth, transparency, and guilt-free beauty care ingredients

Good Beauty in an era of “fake news”, one response to a growing sense of mistrust is to look for more authentic and socially-responsible ways of consuming. This trend is all about transparency, and ethical, natural and minimalistic personal care, with consumers valuing “feel-good” and “guilt-free” products over luxury and status items. Consumers want high-quality, they want to understand much more about what’s in their beauty products, and how and why ingredients work, but increasingly, they want to feel good about the choices they make too. Whether that means vegan, sustainably sourced or organic beauty care ingredients, finding brands that match with their values is important to many people. One example is Anne!

“My beauty motivation: I look carefully to the ethical and sustainable value of the products I buy.”

Who is Anne?

Anne feels everyday again surprised about the pureness and beauty nature has to o­ffer. She enjoys finding beauty in those things that are imperfect or damaged by the passing of time. She is educated and inquisitive. She is concerned about the eff­ect of human development on the world around us and looks therefore carefully to the ethical and sustainable value of the products she buys.

What are her needs?

  • A natural, authentic and healthy look
  • No frills but looking well-looked after
  • Transparency on product efficacy and safety

Her skin & hair care and beauty preferences are:

  • Organic, vegan, cruelty-free, fair-trade, water-less, zero carbon foot print
  • Brands that explain ingredients and formulation on pack
  • Re-use and recycling of packaging; bio-degradable packaging
  • Beauty with a cause: initiatives to support society

Our concept recommendation:

Reveal your summer glow

Powered by glow-boosting peptide SYN-GLOW® this formulation line up works with your skin to reveal its natural sun-kissed tone in just five days. The face glow cream features PARSOL® SLX for UV-Protection with superior skin feel.

Related Formulations

  • Face Glow Cream Skin Care Formulation

    Enriched with a powerful glow boosting peptide ingredient, this Face Glow skin care formulation works with skin’s natural processes to promote a natural sun-kissed complexion from within.

  • Glow Booster Serum Formulation

    This lightweight serum absorbs quickly, leaving a silky soft skin feeling and is enriched with a powerful Glow Boosting peptide ingredient SYN-GLOW® working with skin’s natural processes to promote a natural sun-kissed complexion from within.

Related Products

  • SYN-GLOW®

    The peptide ingredient SYN-GLOW® works with skin to bring out its natural healthy glow, all year round as if you are just back from holiday.

  • PARSOL® SLX

    PARSOL® SLX (INCI: Polysilicone-15) is a silicone-based UV-B absorber. This colorless-to-pale yellow viscous liquid integrates easily with the oil phase of sunscreen formulation.

  • Argan oil

    Argan oil is a natural, organic skin bioactive obtained from the kernels of the endemic argan tree (Argania Spinosa kernel oil). This bioactive ingredient is ECOCERT, COSMOS and NATRUE organic certified.

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