Olivier Garet, Business Development and Marketing Manager, EMEA is interested in:
In a world of mass consumerism where everyone has access to the same products, the need for individuality has never been greater. This presentation will highlight the different approaches for personalization in the beauty industry and beyond, analyzing the key to success in the digital world, and for bricks and mortar spaces.
02 April 2019, 12:00 - 12:45
Marketing Trends Theatre
Speaker: Emmanuelle Moeglin, Founder and Nose Experimental Perfume Club Lab
Why is this presentation your favorite?
“I couldn't more agree that due to moving towards a globalized world that’s embracing uniformity, there are areas that people still want to feel unique. Modern living and hectic lifestyles call for more sophisticated needs, but the offer can be overwhelming for many consumers who fail to find the right products for their specific needs, routine or even personality. In my opinion, personalization in Skin Care appears to be the ultimate answer for those consumers, from a simple booster adding on-demand benefits to their daily routine, to more advanced solutions such as bespoke blends recommended after skin DNA diagnostics. I'm really looking forward to this presentation, to gain some insight on how to help consumers feel their unique identity has been considered and addressed.”