In-cosmetics 2020

Think differently, choose wisely with DSM at in-cosmetics 2020

06 - 08 October 2020

Barcelona, Spain

Beauty and personal care consumers become both more knowledgeable and more conscientious in their buying choices

Digital technology makes it easier than ever to research and access information, so people want to understand much more about what’s in their products, and how and why ingredients work. At the same time, broader environmental, health, and societal concerns are playing a growing role in decision making. So from cruelty-free and vegan, to sustainably sourced and organic beauty ingredients , people also look for brands that align with their values.

Last year, DSM identified two key trends that reflect this phenomenon:

  • Good Beauty - driven by a desire for more authentic and socially-responsible ways of living and consuming, this trend is all about transparency, and ethical, natural and minimalistic personal care.
  • Healthy Beauty - ready access to information enables people to set their own personal health goals and for many individuals, skin care is an integral part of the process. This trend spans everything from ancient wisdom, microbiome beauty and probiotics, to embracing cutting-edge medical technology.

As we move into the 2020s, we can expect to see aspects of both these trends merge in the quest for Conscious Beauty Care. People will still want high-quality cosmetics products that work, but increasingly, they want to feel good about the choices they make as well as their looks.

Choosing wisely in a complex world

Few things in life are as straightforward as they may first seem though. For example, natural ingredients may appear more environmentally friendly, but when resources are limited, are they always the most sustainable option, or should we think about alternatives such as biotechnology? Similarly, could synthetic peptides be a more credible answer to the growing demand for vegan beauty products?

Exploring questions like these involves challenging current perspectives, and in our world of instant information, contradictory advice and even information overload it isn’t always easy to know who to trust. That’s why at DSM, we believe in empowering customers and consumers to make smart choices. One way we do this is by sharing our expertise and insights and by providing transparent information about our beauty and personal care ingredients. Another is by educating, informing and facilitating discussion in order to encourage new ways of thinking.

How does DSM approach the Conscious Beauty Trend at in-cosmetics 2020?

The DSM Personal Care & Aroma Ingredients team invites you at in-cosmetics global in Barcelona from March 31st to April 02nd 2020 at booth S36 to “Think differently, choose wisely”.

With our personal care solutions we aim to cut through the complexity of today’s cosmetic world by offering effective, transparent and sustainable beauty care ingredients that matter.

Here is what you can expect from us at this year’s in-cosmetics global show:

  • Discover the first made-in-Europe non-GMO cosmetic grade PDO (1.3 Propanediol) multifunctional ingredient TILAMAR® PDO with NØØVISTA.
  • Get to know SYN-GLOW™, a newly launched synthetic peptide showing great performance to enhance skin complexion from within, and new results from SYN-AKE® on wrinkle prevention and reduction.
  • Environmental safety is one of our priorities, but we're equally committed to promoting health and preventing skin cancer. Get more insights on the work of our UV Task Force, a group of DSM experts dedicated to bring clarity, transparency and solutions to the complex questions the sun care market are facing.

Shop your next product at our Conscious Beauty Concept Store

New innovations, as well as many of our cosmetic ingredients, will be featured at our Conscious Beauty Concept Store at our booth S36. We’ll be showcasing market-relevant and ready-to-use formulation line ups, based on beauty trends and backed by consumer insights. These consumer insights have been generated by DSM’s newly introduced consumer insights hub. A platform where we have the ability to question consumers in 120 countries, to learn more about their habits and needs when it comes to their beauty and personal care products. These insights help us create targeted solutions that really matter. Be inspired by playful textures with high performing ingredients across our full range of skin bioactives ingredients, sensory modifiers, polymer ingredients and UV-filters.

Where to find us

Don’t miss to pass by at our booth S36!

We have more things to talk about at in-cosmetics 2020



Meet our wide range of sun, hair and skin care formulations at in-cosmetics’ sensory bar, be inspired by new personal care ingredients featured in the innovation box area, and don’t miss our sustainability talk!

New innovative ingredients will be showcased at the innovation box zone at in-cosmetics global to meet the needs of today's conscious consumer.

Here is our sneak preview: 

New textures and formulations at in-cosmetics global



Discover playful & trendy textures at the sensory bar and start to formulate right away!

With our skin, hair and sun care formulations we meet the desire of today’s consumers for appealing and efficient personal care formulations, enhanced with skin bioactive ingredients, vitamins, UV-filter ingredients and hair care polymer ingredient. 

DSM has developed new sun care & hair care formulations that are easy to apply and designed to fit men’s lifestyle. A Silver Fox 24H Volume Shampoo providing Incredible long lasting volume for grey hair with no compromise on care and color. Featuring the polymer ingredient TILAMAR® Boost 150, the UV-filter PARSOL® SLX and vitamin skin care ingredients. As a sun care formulation , we introduce Xpress Sun Defense Essence SPF 3This lightweight sun care formulations offers amazing spreadability for no stress application, enhanced with PARSOL® SLX and Niacinamide PC. Last but not least, our 3-in-1 After-shave moisturizer offers multi-tasking benefits such as moisturization, soothing and aging prevention, provided by a light, no greasy texture with a quick absorption.  With PARSOL® SLXVALVANCE® Touch 210 and AMPHISOL® K.

Discover playful textures for Millennials’ beauty routine.

Time Freeze Peel-Off Mask
Enriched with SYN®-AKE, to future proof your skin! Apply and wait for silver colour to appear. #mask
Glow Booster
Get healthy, fresh-from-holidays look…all year round! With SYN-GLOW™ visible results in just 5 days. #boost
Fresh Energizing ON-THE-GO Mist C
Wake up your skin with 10% STAY-C®50 #energize

Consumers are often disappointed with the texture and white residue mineral UV-filters can leave on their skin. DSM presents exciting formulations delivering fantastic sensory experience, either in mineral-only chassis or in hybrid systems.Our “Mineral Fusion Shaka” is a mineral-only formulation based on PARSOL® ZX and PARSOL® TX. It is a light fluid with optimized sensory enhanced with VALVANCE® Touch 210 and Panthenol. Our “Nude Caresse Concealer” is one of our hybrid formulation with PARSOL® ZX The formulation has a transparent velour texture featuring VALVANCE® Touch 210 and PENTAVITIN®Last but not least the “Urban Cover Hybrid Foundation” leaves a lightweight feel on the skin due to VALVANCE® Touch 250 and PENTAVITIN®. Extra sun protection will be guaranteed by PARSOL® ZX.

DSM Imp’Act Card™: sustainability at the product level

Listen to our presentation held by Gaelle Bathany, Sustainability Director Personal Care and Aroma, at the sustainability corner at in-cosmetics global 2020.

Sustainability is a common thread that runs through everything we do. The UN’s Sustainable Development Goals are woven into DSM strategy. As our customers and consumers care increasingly about the impact of the ingredients in their products, we are constantly developing and improving programs that increase the transparency and traceability of our products and processes.

Our Sustainability Imp’Act Card™ Methodology provides information across four key pillars of sustainability: environmental impact, social impact, traceability and identity. With this initiative we want to inspire our customers with innovative solutions and strategies to enhance the sustainability credentials of their brands and products.

Related Products

  • TILAMAR® Boost 150 TILAMAR® Boost 150

    TILAMAR® Boost 150

    The hair care polymer ingredient TILAMAR® Boost 150 offers both, hair volume and care properties with its unique mode of action. It increases hair elasticity and style ability.



    PARSOL® ZX (INCI: Zinc Oxide, Triethoxycaprilylsilane) is an inorganic UV filter with a broad UVA‐UVB absorption curve that also goes into the blue light spectrum. Our grade with a particle size ensures SPF and best UVA performance.



    SYN®-AKE is a small synthetic peptide active ingredient that helps reduce the appearance of wrinkles and laughter lines. It’s fast acting, long lasting and fully reversible.

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Upcoming events

  • Supplier’s Day NYC 2021 Supplier’s Day NYC 2021

    Supplier’s Day NYC 2021

    DSM is proud to be presenting new data and formulations based on the most recent trends and emerging consumer demands. Look for us at Booth 1011!

    10 - 11 Nov 2021

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Recap of past events

  • Sunscreen Symposium 2021 Sunscreen Symposium 2021

    Sunscreen Symposium 2021

    The Sunscreen Symposium in Florida draws hundreds of the Cosmetic Industry professionals highlights the latest scientific developments on a global scale, updates on current regulations, and offers industry professionals an opportunity to learn more about the latest developments in suncare through technical presentations, exhibits, posters, and more! Meet the DSM team exclusively at their booth and don’t miss out on our two talks!

    23 - 25 Sep 2021


  • Sepawa Sepawa


    The annual SEPAWA Congress is the groundbreaking event for the detergents/cleansers, cosmetics and fragrance industry in Europe. With over 150 lectures and poster presentations and above 260 exhibitors, the SEPAWA Congress offers a wealth of information to more than 3,000 participants. The Congress is therefore the European communication platform for experts in the above-mentioned fields. Meet the DSM team at booth 188-189.

    28 - 30 Oct 2020


  • SCSCC Supplier’s Day SCSCC Supplier’s Day

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    DSM Personal Care looks forward to seeing you at Booth 108 to discover new solutions that address the key pillars of sustainability: environmental impact, traceability, social impact and identity.

    13 - 14 Oct 2021


  • Personal Care Products Council (PCPC) Annual Meeting Personal Care Products Council (PCPC) Annual Meeting

    Personal Care Products Council (PCPC) Annual Meeting

    PCPC’s Annual Meeting is the largest annual gathering of cosmetics and personal care industry executives, suppliers, and media professionals. Together they will share insights about the global, business, and policy challenges currently facing the industry.

    01 - 03 Mar 2020

    Palm Beach, United States

  • IFSCC Congress 2018 Munich IFSCC Congress 2018 Munich

    IFSCC Congress 2018 Munich

    DSM Personal Care & Aroma Ingredient was one of the main sponsors at this year’s scientific congress IFSCC. Please find all the 10 presented posters for download here.

    18 - 21 Sep 2018

    Munich, Germany

  • Cosmetorium Cosmetorium


    Cosmetorium's mission is to establish a complete forum on the formulation, manufacture, and distribution of cosmetic products, responding to the needs of professionals in the sector and highlighting the importance of Spain as a center of excellence in the cosmetic industry. Meet the team at the booth of our partner Disproquima.

    14 - 15 Oct 2020


  • Cosmetic 360 Cosmetic 360

    Cosmetic 360

    The international innovation fair for cosmetic and perfume industry. Meet the DSM team at booth E11.

    14 - 15 Oct 2020