TILAMAR® Boost 150
NEW DATA The hair care polymer ingredient TILAMAR® Boost 150 offers both, hair volume and care properties with its unique mode of action. It increases hair elasticity and style ability.
Digital technology makes it easier than ever to research and access information, so people want to understand much more about what’s in their products, and how and why ingredients work. At the same time, broader environmental, health, and societal concerns are playing a growing role in decision making. So from cruelty-free and vegan, to sustainably sourced and organic beauty ingredients , people also look for brands that align with their values.
Last year, DSM identified two key trends that reflect this phenomenon:
As we move into the 2020s, we can expect to see aspects of both these trends merge in the quest for Conscious Beauty Care. People will still want high-quality cosmetics products that work, but increasingly, they want to feel good about the choices they make as well as their looks.
Choosing wisely in a complex world
Few things in life are as straightforward as they may first seem though. For example, natural ingredients may appear more environmentally friendly, but when resources are limited, are they always the most sustainable option, or should we think about alternatives such as biotechnology? Similarly, could synthetic peptides be a more credible answer to the growing demand for vegan beauty products?
Exploring questions like these involves challenging current perspectives, and in our world of instant information, contradictory advice and even information overload it isn’t always easy to know who to trust. That’s why at DSM, we believe in empowering customers and consumers to make smart choices. One way we do this is by sharing our expertise and insights and by providing transparent information about our beauty and personal care ingredients. Another is by educating, informing and facilitating discussion in order to encourage new ways of thinking.
The DSM Personal Care & Aroma Ingredients team invites you at in-cosmetics global in Barcelona from March 31st to April 02nd 2020 at booth S36 to “Think differently, choose wisely”.
With our personal care solutions we aim to cut through the complexity of today’s cosmetic world by offering effective, transparent and sustainable beauty care ingredients that matter.
Here is what you can expect from us at this year’s in-cosmetics global show:
New innovations, as well as many of our cosmetic ingredients, will be featured at our Conscious Beauty Concept Store at our booth S36. We’ll be showcasing market-relevant and ready-to-use formulation line ups, based on beauty trends and backed by consumer insights. These consumer insights have been generated by DSM’s newly introduced consumer insights hub. A platform where we have the ability to question consumers in 120 countries, to learn more about their habits and needs when it comes to their beauty and personal care products. These insights help us create targeted solutions that really matter. Be inspired by playful textures with high performing ingredients across our full range of skin bioactives ingredients, sensory modifiers, polymer ingredients and UV-filters.
Meet our wide range of sun, hair and skin care formulations at in-cosmetics’ sensory bar, be inspired by new personal care ingredients featured in the innovation box area, and don’t miss our sustainability talk!
New innovative ingredients will be showcased at the innovation box zone at in-cosmetics global to meet the needs of today's conscious consumer.
Here is our sneak preview:
Consumers are becoming both more knowledgeable and conscientious about the products they purchase. Still wanting high-quality cosmetics, while feeling they’re making good and ethical choices. To address this need for high-performance, bio-based alternatives to petrochemical solutions, DSM Personal Care & Aroma introduces TILAMAR® PDO with NØØVISTA. It is the first made-in-Europe cosmetic grade of 1.3-propanediol, 100% bio-sourced from non-GMO and palm oil-free feedstocks. TILAMAR® PDO with NØØVISTA is multifunctional ingredient with proven performance as a solvent, preservative booster, humectant and sensory enhancer suitable for all cosmetic applications.
Long lasting volume is one of the most desired benefits – yet one of the most complicated to achieve on Caucasian and Asian hair, especially together with care properties. To fill this gap, new studies on the innovative hyperbranched polymer TILAMAR® Boost 150 reveal proven benefits on different hair types. They prove long-lasting volume boost for up to 24 hours with an extra touch of care.
We all love that natural sun-kissed glow that we get from a summer holiday, but our everyday busy lives can leave skin looking dull and tired. With SYN-GLOW™ you get the healthy, youthful, fresh-from-holiday look…all year round! SYN-GLOW™ is the unique pentapeptide that partners with skin to reveal its natural sun-kissed tone, from within. Clinical test proved that SYN-GLOW™ promotes visible healthy glow in just 5 days (+90% vs control, high significance) and long lasting result (up to 2.5 weeks proven visibility, highly significantly better than control). On top, 100% of volunteers noticed skin fresher and more revitalized.
Consumers love the idea of mineral UV-filters, but are often left feeling disappointed with the thick, oily texture and white residue they can leave on their skin. DSM has combined its unrivalled sensory knowledge with the UV-filter ingredient PARSOL® ZX Zinc Oxide grade to create an exciting new formulation that deliver a fantastic sensory experience in an mineral-only chassis. Our Mineral Fusion Shaka formulation is based on PARSOL® ZX and PARSOL® TX, it is a light fluid for an optimized sensory experience, also featuring VALVANCE® Touch 210 for a soft finish and the vitamin skin care ingredient Panthenol for skin hydration.
Our mothers offer a window into our future. Over time we realize… we’re more alike than we thought! and we are proud to be like them. Every smile and every frown we exchange in life leaves its mark on both our faces, from expression lines into mimic wrinkles. New DSM data show that SYN®-AKE is the pro-aging solution suitable for mothers and daughters. It helps skin to relax from within for smoother complexion and visibly reduces deep wrinkles by -20% in just 4 weeks. When used earlier in time, it helps delaying wrinkles’ progression, with age-freezing effects.
With our skin, hair and sun care formulations we meet the desire of today’s consumers for appealing and efficient personal care formulations, enhanced with skin bioactive ingredients, vitamins, UV-filter ingredients and hair care polymer ingredient.
DSM has developed new sun care & hair care formulations that are easy to apply and designed to fit men’s lifestyle. A Silver Fox 24H Volume Shampoo providing Incredible long lasting volume for grey hair with no compromise on care and color. Featuring the polymer ingredient TILAMAR® Boost 150, the UV-filter PARSOL® SLX and vitamin skin care ingredients. As a sun care formulation , we introduce Xpress Sun Defense Essence SPF 3. This lightweight sun care formulations offers amazing spreadability for no stress application, enhanced with PARSOL® SLX and Niacinamide PC. Last but not least, our 3-in-1 After-shave moisturizer offers multi-tasking benefits such as moisturization, soothing and aging prevention, provided by a light, no greasy texture with a quick absorption. With PARSOL® SLX, VALVANCE® Touch 210 and AMPHISOL® K.
Discover playful textures for Millennials’ beauty routine.
Time Freeze Peel-Off Mask
Enriched with SYN®-AKE, to future proof your skin! Apply and wait for silver colour to appear. #mask
Get healthy, fresh-from-holidays look…all year round! With SYN-GLOW™ visible results in just 5 days. #boost
Fresh Energizing ON-THE-GO Mist C
Wake up your skin with 10% STAY-C®50 #energize
Consumers are often disappointed with the texture and white residue mineral UV-filters can leave on their skin. DSM presents exciting formulations delivering fantastic sensory experience, either in mineral-only chassis or in hybrid systems.Our “Mineral Fusion Shaka” is a mineral-only formulation based on PARSOL® ZX and PARSOL® TX. It is a light fluid with optimized sensory enhanced with VALVANCE® Touch 210 and Panthenol. Our “Nude Caresse Concealer” is one of our hybrid formulation with PARSOL® ZX The formulation has a transparent velour texture featuring VALVANCE® Touch 210 and PENTAVITIN®. Last but not least the “Urban Cover Hybrid Foundation” leaves a lightweight feel on the skin due to VALVANCE® Touch 250 and PENTAVITIN®. Extra sun protection will be guaranteed by PARSOL® ZX.
Sustainability is a common thread that runs through everything we do. The UN’s Sustainable Development Goals are woven into DSM strategy. As our customers and consumers care increasingly about the impact of the ingredients in their products, we are constantly developing and improving programs that increase the transparency and traceability of our products and processes.
Our Sustainability Imp’Act Card™ Methodology provides information across four key pillars of sustainability: environmental impact, social impact, traceability and identity. With this initiative we want to inspire our customers with innovative solutions and strategies to enhance the sustainability credentials of their brands and products.
Consumers more and more value “feel-good”, “guilt-free” and products they can trust. DSM’s latest market study shows that this enthusiasm for “Good Beauty” has various personal care trend expressions.
We have taken a look at the growing enthusiasm for medical beauty, and the products serving this trend, to ensure we offer customers the best skin care ingredients for non-invasive solutions.