Consumer insights & marketing support

Tapping into trends

It’s time to accelerate your product development

The pace of food and beverage innovation is accelerating, and food producers face the challenge of keeping up with local tastes and fast-changing consumer trends. At DSM in Food & Beverage we support customers with consumer insights and marketing support so you can spot opportunities and speed-up product innovation. 

From low sugar, salt, or fat options; to high in protein and beneficial health ingredients; to gluten-free or lactose-free; to vegan, vegetarian and beyond…our global and local teams are focused on ever-changing local consumer preferences.

We’re a true partner that understands your business, market and customer. That’s why our consumer and market insights - combined with our science-enabled solutions and application expertise - are aimed at enabling you to stay ahead and accelerate your product development process. Contact us to learn more about our consumer insights, product concepts, and opportunities for tailored support.

Put our expertise to work

Consumer insights

It all starts with the consumer. We conduct proprietary consumer research on topics like global health concerns and future food trends; all interpreted by our own experts using third-party market data. The goal: to drive your innovation and help you pinpoint emerging opportunities.  

Market insights

What can a baking customer learn from new dairy trends? How could consumer taste preferences in a new-to-you market impact your product development? We offer this kind of comprehensive insight into the trends affecting you in your local (and neighboring) markets.

New product concepts

We work with you to develop product concepts inspired by global trends that meet your local market needs - all based on our leading ingredients. These are concepts you can touch, taste, and smell - validated by DSM application experts in both our test kitchens and with consumers. 

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